MADRID, 7 Nov. (EUROPA PRESS) –
LaLiga and the sportswear brand Puma will begin a new long-term contract starting with the 2024-25 season, which will renew the one signed in the 2019-20 season and which made the company the supplier of the official ball of LaLiga EA Sports and LaLiga Hypermotion.
According to the employers’ association, this agreement highlights “the shared vision of both companies about a lifestyle, the importance of innovation, the transformative capacity” of sport in general and football in particular, as well as “a series of common values such as teamwork, the desire to improve, determination or respect”.
Furthermore, this union goes beyond the limits of the playing field and reaches fields as diverse as storytelling, the LaLiga Academy youth projects or initiatives such as LaLiga Genuine.
The executive general director of LaLiga, Óscar Mayo, was “very satisfied” with the extension of the agreement with Puma. “It is a strategic partner with whom we work not only in the growth of our competition, but also in the development of our brand and in our evolution. With them we share long-term objectives and a way of understanding the sports industry that allows us find very beneficial synergies, both for us and for all LALIGA fans,” he indicated.
For his part, Puma’s general director for Europe, Javier Ortega, stated that the association with LaLiga allows them to “foster the sporting spirit and passion for football around the world.” “With LaLiga we have achieved great achievements and the renewal of this agreement is a testament to our long-term commitment to innovation as a development framework,” he said.
“We are confident that this alliance will allow us to continue innovating in many areas, from sports technology and research to product design. We are eager to continue building together and to explore new and exciting opportunities in the world of national and international football” , he finished.