The resounding and very predictable setback of the new proposal that Jose Pablo Lopez gave birth this Saturday on La 1 between 1:30 p.m. and 3 p.m., we should care little or nothing if it weren't for the fact that the General Director of Contents of RTVE does not pay out of his pocket Anne Igartiburu y Jordi Gonzalez In television, we must admit a margin of error, but it is one thing to seek innovation or take risks in search of a success with the TRIAL / ERROR system and another to waste our tax money to prove that it is colder at the North Pole than in Ecuador or what to replace Cary Grant in Philadelphia Stories for him Pato Donald It's not going to improve the original. Unnecessary and very expensive. The good news is that with barely 6% audience, barring surprises, it can't last long. The bad news is that any situation is susceptible to getting worse.
The unspeakable mistake that involves changing the classic Heart of TVE of a lifetime, with Igartiburu alone, reading the intros of the gossip that they write to her, as if it were not with her, has meant in its premiere a descent into hell, a slap in the face from the audience but also an economic waste because the invention costs two or three times more than the classic format. The data confirms the program, whose premiere we anticipate in the first place, above any epithet. To understand each other, the previous space, the usual one, titled Weekend Heart, It scored 8.6% the last Saturday it aired, and attracted 747,000 viewers. The premiere of Anne and Jordi together, with debate and collaborators such as Carmen Lomana, marked a 6.1% and barely 400,000 spectators. But to make matters worse it is much more expensive. That is to say, Jordi has done it again: he has destroyed a TVE time slot with a magazine show like he did with La Plaza. This Saturday, in the midst of a generally politically correct tone, the presenter wondered if the Princess of Wales's operation is because “she's putting on her tits” (literal).
Someone will say: but the previous Corazón TVE lasted half an hour and the new format takes 90 minutes, triple that. Well, the hour difference, which goes from 1:30 p.m. to 2:30 p.m., was occupied until now Spanish in the world. The last installment, the one on Saturday the 13th, dedicated to Riga, scored 7.3%. And we are talking of course about a replacement.
This Saturday, with a similar duration, at the same time and also with heartfelt gossip as its backbone, Telecinco broadcast its Socialitewhich has changed production companies and replaced María Patiño by María Verdoy. The private channel, with advertising cuts, scored, 10%, almost four points more than the big premiere of Anne and Jordi, with a noticeably cheaper program and a single presenter. And let's not forget that Mediaset's is not made with public money. In terms of number of viewers, Telecinco signed 660,000 compared to La 1's 400,000. But perhaps the most revealing fact, the one that determines the premiere, is that, compared to the 31% loyalty from Socialité, Igartiburu, Lomana and Jordi caused spectators to flee in spurts, a hemorrhage of people who try to see what the space is like and flee in terror: That's what 18% loyalty means. Demolition Man.
But what was it that scared the audience?
If with Anne alone it was close to 9% and with Jordi it barely exceeded 6%, what conclusion should we reach? To begin with, it is difficult to understand how the priests and geniuses who decide what content must occupy the grill of a public channel at aperitif time, they came up with the unusual idea of changing the half hour of Igartiburu's kind hearted classic, which can be followed almost like the radio, while preparing a Martini, without being sitting and attentive, like someone watching a series, for 90 minutes of gossip with debate, people sitting on the set, much more expensive. But the last straw was that they decided that a presenter was not enough and they put Jordi González at their side, whose previous premiere on La 1, called La Plaza, and also with type characters Terelu Campos On set, it was such a failure that it didn't even last two weeks.
And the truth is that technically the program is not poorly resolved, the topics are chosen with good judgment, as a weekly review, the set is acceptable, the videos fit perfectly, the tunes work, the voiceovers are friendly and well constructed and worked on. The very serious problem is that, no matter how much they insist on denying it, Jordi González and Anne Igartiburu They are water and oil. They do not give off any chemistry and if the conductors of space scare, they permanently give a sensation of imposture, everything else does not matter. Is it necessary to include Jordi, to have a large set and for the invention to last an hour and a half, in addition to spending three times as much? Is it wise to schedule an hour and a half show with debates at 1 p.m.?
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