Jesé Rodríguez has joined the fashion of footballers who bet on investment in modest clubs, to those who want to grow. In the case of the extreme, he has been responsible for a humble entity, from the Canary Islands. Through his company Jesero10, he has become the main sponsor of the 2020-21 season of CD Lomo Blanco San José Artesano, whose first team competes in Regional.
In such low categories, investment is practically non-existent. So that, Jesé's movement, betting capital on the entity, is not only sponsorship, but also management. In fact, he has people he trusts within the club and he joins the project with more than just an economic operation. The Lomo Blanco is located in the neighborhood where the footballer spent his childhood and is considered a mythical club of the king of sports in the Canary Islands.
It has 50 years of history and has a solid structure in the quarry. It has a Youth. a Cadet, a Child, a Youngster, a Benjamin, a Pre-Benjamin and a Mini-Benjamin. So, it seems that the intention of the Real Madrid youth squad is to continue promoting that, little by little, to form bases that allow the entity to find success and viability in both economic and sports terms.
Although your project starts from a lower category, Jesé is not the first or last footballer to take a heavy investment in a modest club. In recent days, it has been known that DUX, with Courtois and Borja Churches in command, will control the hitherto known as Inter de Madrid. Gerard Pique and the Andorra or Thomas and the Alcobendas are other examples. At 27 years old, the canary is betting on starting to link his future of the sport to the sport to which he has dedicated his life. The White Loin is your first step.