The players of the Liverpool They will be equipped from the 2020/21 season by the American giant Nike. The emblematic shirt of the Reds it was 'owned' since 2015 by another North American company, New Balance.
"Our iconic shirt is an important part of our history and our identity"Billy Hogan, Liverpool's director of business operations, had explained in January when the deal was announced. "We welcome Nike into the Liverpool FC family as our official supplier and hope that it will be an incredible sponsor for our club, in our domestic and international market, as our number of fans continues to grow," he added.
One month to present the new kit, the site FootyHeadlines He published what would be the first image of the alternative shirt that the club would wear next season. The chosen color is emerald green and there are also drawings of what appear to be the wings of the club's shield bird and the terminations of Anfield's doors. In social networks there are only negative comments about the jacket.
The contract between Liverpool and Nike will be for five years, until 2025, and the institution will charge up to 70 million pounds per season (82.2 million euros). Unlike its previous contract with New Balance and the majority of agreements that have the clubs of the European elite, the pact provides for relatively low fixed income and a much higher variable part.
In addition to £ 30m fixed per year, Reds They will charge 20% of all sales of derived products (especially T-shirts) and different bonuses for titles achieved, according to the British press. As stated to Sky Sports European football economist Kieran Maguire, European clubs "normally receive a 7.5% commission on each sale of jerseys or other products, while Liverpool will get 20%".
To end his contract with New Balance and join Nike, Liverpool should have gone to court. British court ruled in favor of Mersey club in October, acknowledging that New Balance does not have the same worldwide distribution and marketing network as Nike.