On November 17, Telecinco will premiere the program that replaces the legendary Sálvame Deluxea new magazine presented by Santi Acosta y Beatriz Archidonaproduced by Mandarina and titled Friday.
After the failed attempt to The last nightpresented by Sandra Barneda and produced by Cuarzo, Mediaset once again looks for a way to turn off The voice from Antena 3, the talent that more than doubles the audience data of anything they show on Telecinco, be it a Disney movie or a gossip and current affairs space.
But this time Telecinco has as allies a prince and the most famous Mexican woman since Frida Kahlo: next Friday we will see the first moving images of Frederick of Denmark y Genoveva Casanova walking together through Madrid if the negotiations between the program’s producer and the agency that owns the video rights come to fruition.
It so happens that Mandarina and Kometa (‘sister’ television production company of Gtres, the agency that sold the report to Readings) have already joined forces for the production of a Special Ana Obregonregarding another great information tsunami: that of the surrogate motherhood of the former Lechia after the historic cover of Hola with the biologist and her granddaughter-daughter leaving the Miami clinic (also signed by Gtres).
That other production issued last April was supported by Santiago Botello (Tangerine) and Alvaro García Pelayo (Kometa) but the result was disappointing: it did not reach 900,000 viewers on average, with a share of 9.1%. Let us also not forget that the program had been primed like few others. Kometa and Mandarina have already joined forces (along with Antonio Montero) to move forward Save The Kingthe very interesting documentary broadcast a year ago on HBO.
The morbidity of seeing Genoveva and the heir to the Danish Throne in motion is the weapon of this new proposal to reduce the prolonged and overwhelming triumph of Antena 3, which raises The voice in that strip and destroys everything that Berlusconi’s chain has tried since the end of the Deluxe, which did not surpass talent either but did not show such bad data. Before the movies, Telecinco programmed a magazine/talk show or call it what you want, produced by Cuarzo (This is life) and presented by Sandra Barneda. But that kind of substitute or white label of Deluxe It only lasted a few weeks.
Now they return to the fray with Genoveva and Federico from Denmark, as well as people close to the Mexican with whom they are negotiating to have her present on the set on opening night.
On Friday it will be broadcast strictly live and from what Mediaset has said, the name of Santi Acosta and the production company that signs the format reminds us of titles like Salsa Rosa (produced by Boomerang) or Dolce Vita (Mandarina).
Beatriz Archidona promises in the promos a “great deal” for the premiere of the program, ensuring that the first guest who will step on the set is someone “very famous.” “This is top secret, not bad to present on opening day,” says Archidona while Santi Acosta points out that “this is great.”
Let us remember that after the cancellation of the ‘Deluxe‘ arrive ‘The last night‘, by Sandra Barneda. But its low audience meant it was canceled after only six installments.
Telecinco promises a “great exclusive” in the program, which will feature a team of “five exclusive collaborators.”
There will also be a weekly interview from the heart, and nostalgia sections with traditional actors or legendary singers.