The WTA announced this Wednesday a series of novelties that will largely change the current women's circuit in the world of tennis. The organization has launched the 'WTA For The Game' campaign that includes numerous changes to the brand and also to the tournament system.
The WTA, which has succeeded in making tennis the top women's sport in terms of leadership, has presented its new logo designed by the agency Landor Australia, which consists of the silhouette of a female tennis player serving. “Our new logo embraces the visual language of tennis and celebrates the heroic women who have fought for the game. We will wear it as a symbol of pride and to remember the power of unity, “said Micky Lawler, President of the WTA.
Another of the main changes in the WTA will consist of the name of the tournaments. The Premier Mandatory, the Premier 5, the Premier 700 and the International and 125K tournaments disappear to make way for the WTA 1,000, which will host the tournaments that were previously Premier Mandatory and Premier 5, WTA 500 (the old Premier), WTA 250 ( International) and WTA 125.
In this way, the WTA matches its tournaments with a name similar to that of the ATP circuit. “Fans are responding to the unified approach that only tennis can deliver. We see it in the ticket sales for men's and women's tournaments, the audiences and the popularity of 'Tennis United.' With this system we want to make it easier for WTA fans, our partners and the media to participate and follow our sport, “said Lawley.