Carlos Latre, Mediaset’s plan B after the signing of Broncano for RTVE: intrastory of a scandal

Movistar Plus+’s plan to maintain football and cinema and cut entertainment has been key in the departure of David Broncano and his subsequent signing by Radio Televisión Española for 2 seasons (and 14 million euros per campaign).

Sources familiar with the negotiation indicate that RTVE’s interest in the team The resistance It was generated by the heat of the pumpkins that Broncano received from Movistar Plus+who refused to offer him a 3-season contract as they had done in 2018 and 2021. But Broncano also received a no for an answer from Mediaset Españato which the showman approached with the intention of signing a contract until 2027. Carlos Latre It was option B and the imitator will begin to take care of prime time in Septemberand, as he pointed out Bluper. We can add that The contract is closed and is also for two seasons with the option of a third.

The civil war unleashed in RTVE as a result of the signing of Broncano, finally for 2 seasons, after the refusal of the already former president Elena Sánchez to sign him 3, will complicate the landing in the public starting in September of Broncano, star signing of La 1, as it progressed Informalia at the end of February.

‘No’ from Movistar Plus+ and Mediaset España

Movistar Plus+ offered Broncano to renew year after year starting this summer, but the man from Jaen asked the company for time while he went to the competition to offer the services of the team. The resistance.

Mediaset España was its first destination, since Telecinco was obsessed with attracting new faces and rebuild access prime time after the setback of the Chinese stories of Jorge Javier Vazquez. Mediaset already made him an offer in 2018 to compete with Pablo Motos.

But in Fuencarral they gave him to understand that they were not willing to make an offer greater than one year.. Broncano, at least, was lucky that the negotiation became known in the sector and ended up in the ears of José Miguel Contreras, who saw the interest in an operation that could wear down The Anthill by Pablo Motos.

The Moncloa gave the go ahead to the negotiation, Pedro Sánchez bought the idea with enthusiasm given the prospect of reducing the strength of Pablo Motos and Jose Pablo Lopez At RTVE he worked hard to hammer the operation and putting the comedian on the network will cost whatever it will cost and swallowing whatever seasons were that, in the beginning, Broncano asked for five to be reduced later.. AMeanwhile, someone quietly told Telefónica not to put up too much resistance. to Broncano’s march.

Only the refusal of Elena Sánchez and some directors of RTVE, in addition to the political-media campaign unleashed after we leaked from Informalia The intentions of Moncloa and TVE lowered the expectations of Broncano, who intended to sign at least 3 seasons after the initial 5.

Winners and losers

The polarized Board of Directors of RTVE finally approved the signing of Broncano, with debatable legal reports, which leaves several winners and losers. Those who have lost with the operation are Elena Sánchez (who has been left without the presidency of the Corporation), José Pablo López (dismissed as director of General Content) and, probably, Pablo Motos (from whom Broncano could steal part of the public more valued, the youth). Now Carlos Latre comes into play from Telecinco.

Among the winners are La Moncloa, happy with the operation; Andreu Buenafuente, who directs El Terrat (which will bill around 10 of the 14 million that RTVE will disburse); and Pablo Iglesias (who according to The jump has signed for La 1 as a condition of counselor Roberto Lakidain to support the operation).

union stir

The USO union is excited about the signing: “RTVE’s reputation has never been at such low levels, something that does not seem to matter to those responsible for governing and directing RTVE (…) The workers are witnessing a permanent struggle for interests outside of RTVE that end up benefiting their pockets. of some inside and outside”.

Public radio and television, they lament, is full “of Broncanos, Intxaurrondos, Samantas, Cunís, Niergas and derivatives, all paid at a gold price while a few extra hours or a few kilometers are spared from the workers.”

“How many programs of our own production could be made with the more than 14 million that the Council’s latest purchase costs? How many of our own programs could improve their conditions? How many workers could have a complement in line with their work? How much of our own production of “Pure public service could be addressed? And broadcasts?” asks USO.

UGT, for its part, says that RTVE’s civil war hides “a deep crisis whose true causes are hidden behind false smoke screens, such as the Broncano yes or Broncano no controversy.

Cascajosa stands in profile

Cascajosa Conception It premiered this Wednesday in the Joint Commission for monitoring RTVE of the Congress and Senate. The president of RTVE announced that she has withdrawn from the PSOE and assured that “the best guarantee of our neutrality is that we trust professionals. And that is also a task of the parliamentary groups, which I ask to see to RTVE as everyone’s heritage and not as an instrument of control and power.

The directive says that “generating debate, promoting ideas, promoting the culture and diversity of our country are obligations of public television and that is the role that I defend as president and that we fulfill every day.”

And he adds: “We are committed to being relevant and maintaining the trust of citizens, to offering good information programs, to consolidating a solid, varied and diverse programming structure with entertainment programs of all kinds, fiction series and good cinema. We are convinced that RTVE, based on its public service characteristics and without losing its identity, must be able to compete in the Spanish audiovisual panorama like the rest of the European public television networks.

When asked by the Popular Party about Broncano, Cascajosa put himself in profile: “We are governed by the legislation on public service contracts and RTVE is one of the most supervised entities.”

Cascajosa prefers not to evaluate the noisy signing of Broncanowhich will be the great attraction of free-to-air television in September given the continuity that is anticipated on Antena 3 and Telecinco.