It did not come out of the docks near the River Mersey or out of stricken neighborhoods like Croxteth or Norris Green, but Lebron James he has more similarities to that hard-working, hard-working Liverpool than he might seem to a star born on the other side of the planet, in the complicated suburbs of Akron, Ohio. King James is one of Liverpool's major minority shareholders. After Her Majesty Elizabeth II, he is the monarch at Anfield.
In 2011, when Liverpool were experiencing the depression before the resurgence of the Klopp era, LeBron spent part (specifically, € 6M) to acquire 2% of the club. A decade later It is estimated that only that shareholding package is worth seven more months (about € 45M) and has also recently expanded it.
LeBron, in 2011, poses with a Liverpool jersey.
Liverpool FC via Getty Images
That first purchase came as part of an agreement with the powerful marketing company (Fenway Sports Group) that represents him and that owns Liverpool since 2009. Last month, in specialized media in the US it was published that LeBron has invested a significant figure in that company. Namely: owns Liverpool shares in its own name and now also as a partner in Fenway Sports Group.
At Anfield and with a Liverpool tie
LeBron is not a papier-mâché owner (“Liverpool, like the New York Yankees or the Dallas Cowboys, are iconic all over the world, when you see their shield you know who they are and what they represent”, he assures), has been seen by Anfield (with Liverpool scarf and red tie) and is a supporter more. Two years ago, lived the Champions League final between his Liverpool and Tottenham with passion despite the time difference. He took his Twitter profile to comment on the game, celebrate the goals of Salah and Origi and end by congratulating the fans with a liturgical “You'll Never Walk Alone”.
Today he faces Real Madrid in his own way, but he also does it in another 'game', that of signing Mbappé. A few months ago the Lakers star and the PSG star were together. And there are links. Both are sponsored by Nike, the brand that, it is no coincidence, dresses Liverpool …