The Brazilian Alexandro Pereira has gone viral due to the enormous resemblance to the Argentine forward of PSG
MADRID, 24 Nov. (EUROPA PRESS) –
Brazilian Alexandro Pereira, whose image has gone viral due to his enormous resemblance to PSG’s Argentine forward Leo Messi, is the protagonist of the KFC restaurant chain’s campaign for the launch of ‘La Chingona’, a quesadilla with fried chicken , cheddar cheese, mayo-mex sauce and Doritos.
Alexandro Pereira went viral last June on Twitter when Leo Messi announced that he was leaving FC Barcelona and KFC published a meme with a photograph of the young Brazilian, who bears an enormous resemblance to the Argentine star, ‘working’ in a restaurant and welcoming him to KFC.
KFC now turns the ‘meme’ into a real character and transcends social networks in the ‘La Chingona’ campaign, which plays with the idea that ‘sometimes, just looking a little like is enough’: ‘La Chingona’ is not It looks like a quesadilla, but it is “delicious”, says the campaign, and Alexandro is not Messi, but his resemblance to the footballer served to launch him to stardom.
The ‘La Chingona’ campaign was launched this Tuesday and, in less than 24 hours, it has revolutionized Twitter. Again, it has gone viral and the spot has accumulated more than 250,000 views. In addition, it is unleashing all kinds of comments among users of the social network, such as’ Another signing that debuts before Sergio Ramos’ and ‘It freaks me out to think that this man has had to explain to his friends and family that he had to take a He flew to Spain to record a promo because an internet random one day found him a resemblance to Messi. ‘
There have also been various brands that have been encouraged to comment on the ‘La Chingona’ spot on Twitter, such as Cola Cao, PC Componentes, Smoking and U-Beat, further increasing the virality of the campaign.
“We knew that football moves passions and that Messi is a great icon of popular culture in Spain and throughout the world. But this became even more evident to us when we ‘signed’ his double and the meme traveled on social networks of exponentially. As a result of the active listening of users and how they celebrated this milestone, we decided to take it further in the campaign of our latest limited edition, which is not much like what it promises to be either “, commented Beatriz Martínez, Brand Manager of KFC Spain and Portugal.
In the ‘La Chingona’ spot, the young Brazilian wears the KFC uniform as if it were an official football kit, kisses the Colonel Sanders logo as if it were a shield and dodges the wet ground as if they were rivals, while a voice de off explains the reason for this new signing and the classic popular mariachi song ‘Piel Canela’ plays in the background.
The campaign, shot in a KFC restaurant, consists of a 57-second main piece and will have a digital and Movistar + tour. For its part, ‘La Chingona’ will be on the menu of restaurants in Spain until next December.