Van Dijk, Salah, Mané, Klopp, Gerrard, Torres, Fowler and also LeBron James. Akron’s became one more symbol of Anfield’s for years when he entered as the owner of a percentage of Fenway Sports Group, the North American company that owns the club since October 2010. The forward also expanded his participation together with his childhood friend and partner Maverick Carter.
Beyond business, the NBA superstar is willing to embark on the symbolic side. He has already appeared for Anfield with the scarf around his neck and has even trained with the Liverpool tracksuit, but now the club, player and Nike are willing to go further.
As confirmed by Tom Werner, a senior member of the Fenway group of companies, Liverpool, LeBron and Nike have plans to launch a joint brand. “We are making a product line linking LeBron with Liverpool. Nike is creating seven or eight products that connect LeBron to soccer. “, he assured in an interview with the Boston Globe.
One more duel with Jordan
Baptized as ‘The Chosen One’ since before the beginning of his professional career and in constant comparison with Michael Jordan from the beginning, this will be a new race with 23 in the field of brands.
The Lakers, like the Bulls legend, have a contract with Nike since the beginning of their professional careers. Jordan, in his case, set up his own brand in collaboration with Nike, which is already an ’empire’. A legacy that goes beyond sports and has become popular streetwear globally. LeBron, with his own line within Nike for both clothing and sneakers, has joined Liverpool to try to surpass one of his great idols also in the field of business.
LeBron’s with Nike is one of the most special unions between an athlete and a company. This was the first to sign a lifetime contract with the ‘swoosh’ brand in 2015. The aforementioned Carter valued it at $ 1 billion.