The Atletico Madrid introduced its new title sponsor, Amber Group. For the next five seasons, the rojiblancos will wear the advertising of Whale Fin, one of its digital investment platforms. The event was attended by the president, Enrique Cerezo, the CEO of the company, Amber Group and the first team including the mattress coaching staff. A missed appointment Miguel Angel Gil Marin for an indisposition.
The president of Atletico Madrid, Enrique Cerezo, welcomed them. “It is a great satisfaction to meet at the home of all the Atléticos to present you the agreement that the club has obtained with Amber Group. Our companies will work hand in hand to generate new synergies. Amber Group is the best partner for the journey we are starting today. It is a young company that immediately became one of the best in the sector. Work on the common commitment for a sustainable future. We want to thank you for the confidence that you have transmitted for trusting in us”, he said in the presentation.
It was much more extensive Michael WuCEO of Amber Group. “Express my excitement to celebrate this milestone with all of you. Thank all my friends at Atlético de Madrid for their continued support throughout the collaboration. Thank you very much for your commitment to Amber Group. We are very happy to be linked to Atlético de Madrid from then on. Whale Fin is our digital platform. We are happy that it can be seen on the front of the shirt and very close to the heart, because I am convinced that the Atlético players will continue to play with courage and heart. Atlético de Madrid is much more than a great football club. Amber has become more than just a financial company. That’s why we’re going to form a passionate collaboration. A global community”.
On the new platform where you can find the Atletiversethe metaverse of Atlético: “At Whale Fin you are not only going to find a gateway to digital investments. You will be able to access this stadium digitally in its metaverse. You will receive digital souvenirs, you will be able to interact with the coach and with other fans. All of this will happen digitally. It is the main sport. Today Atlético fans are on every continent in the world. Although they are very far away, they can still be very close to the club. The goal is to make our community closer. We are creating the Atlético metaverse so that you can be in this stadium from anywhere in the world. You can participate and talk with other fans around the world. You can do it through the computer, application or mobile”.
He further noted that with theBlockchain you can enter whenever you want. through this technology. Atlético and Amber share the main values. How to manage long-term investment. With Whale Fin we are going to democratize financial instruments”
Adoption of a whale..
Finally, he left a curious detail because he pointed out that “we have just adopted a whale with the name of Atlético de Madrid. We will carry out public education campaigns on sustainability. In other words, we will never stop dreaming.”