The Mutua Madrid Open has launched its new marketing campaign 'We are Madrid' this Monday with its sights set on the next edition of the tournament, from April 27 to May 9, 2021 at the Caja Mágica.
“Most of the major tournaments on the circuit are associated with the personality and identity of the city or continent where they are held, and the Mutua Madrid Open wants to convey that feeling of pride in representing Madrid on the international calendar,” says the organization of the event in a statement.
“The campaign reflects the restless and different personality of the Mutua Madrid Open, building a differentiated graphic identity that moves away from traditional schemes and a nostalgic look at tennis to highlight its own and different style,” he continues.
The campaign is committed to “maximizing the colors of the tournament through the use of high contrast and the 'dark mode' style” which consists of the use of dark or black dominants to generate a sensation “of maximum color saturation and a truly visual effect. shocking “.
The campaign has been launched in digital environments and in the urban furniture of the city of Madrid, and from the streets of the capital of Spain the new image of the Mutua Madrid Open will be displayed thanks to the posters distributed throughout the city through banners, mupis, opis and buses.