Ana Rosa Quintana is playing it by accepting Mediaset’s proposal to undress in the mornings to whiten the afternoons. The presenter faces an uncertain challenge despite her undeniable power and experience, but those responsible for the Berlusconi network in Spain have made her an offer that she could not refuse. The production company that she presides over will multiply its billing by adding Telecinco afternoons to its portfolio instead of Save me but no one guarantees Unicorn Content audience success.
Neither the proven effectiveness of the communicator, she knew more than ever at 67 years of age, nor the high level of her teams, nor the heavy content material that they are going to incorporate “whatever the cost” ensures victory. Not even that they remove the ads at the beginning of it.
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Another thing is that we define victory or success in terms of audience and establish the time that they are going to be given to consolidate in their new schedule and what spaces are going to surround the new magazine in front and behind. There is talk of an after-dinner series that delays the start of ‘The evening Ana Rosa Program’ and behind it has two not very solid contests. Fall below the current records of Save me it would be a complete failure.
Opposite, AR will have the colossus Antena 3 with its soap operas and The promise from La 1, which has caught on very well. Later, the main Atresmedia channel programs Sonsoles, former ‘student’ of Ana Rosa. The former presenter of it’s already noon it will foreseeably extend the duration of its program. And later there is the climax of Pass worda weapon of mass destruction with which AR will undoubtedly not want to duel and which precedes an intractable Vicente Vallés.
Another unknown for Ana Rosa is whether the Telecinco afternoon public will accept en masse a presenter who in the mornings had tilted to the right, becoming a scourge of Pedro Sánchez and his Government and much closer to more ‘ayusista’ positions than of Feijóo. Apart from her fierce and notorious confrontations with Pablo Iglesias.
Read also – Sandra Barneda will present the Telecinco afternoons after the end of ‘Sálvame’ and until the arrival of Ana Rosa
Let’s not forget that until now Telecinco’s afternoons were occupied by a program of “reds and fags”, as Jorge Javier says, but that even at low hours it was close to a million viewers, surpassing it on many occasions, and with very decent screen quotas , despite going full of advertising.