The Real Madridwith a value of 1,525 million euros, is the most valuable football club brand and, with a score of 94 out of 100, it is also the strongest in the world, according to the latest ranking prepared by the consulting firm Brand Finance.
In its 2022 report, which analyzes the 50 most valuable football club brands, the clubs of LaLiga Santander They are the second ones that have grown the most in their valuation and eight of them are present on the list: apart from the Real Madridthe Barcelona, is third; the Atletico Madrid, twelfth; Sevilla, thirtieth; the Valencia, thirty-fourth; the Athletic, Thirty-ninth; the Villarreal, fortieth; and the Betisforty-third.
The Real Madrid, according to this study, increased its brand value compared to the previous year by 19 percent, reaching the aforementioned 1,525 million euros. For the fourth consecutive year, it retains the title of “most valuable club brand in the world” and for the first time wins the title of “strongest brand”.
Private label’s rise in value is due to a combination of factors, the report explains: “Improving brand strength and a positive revenue trajectory. This is a strong and promising reversal of the 10 percent drop in the value of the brand that suffered last year, due to the uncertainty of COVID-19 and the weaker sentiment of the fans aligned with a threatening European Super League”.
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