MADRID, 24 One. (EUROPA PRESS) –
Decathlon announced this Monday, for the first time since the launch of the KUIKMA padel products, the padel players Maxi Sánchez and Lucía Sainz as brand ambassadors within the professional circuit of the World Padel Tour, in an agreement for the next three years.
For the first time, Decathlon’s KUIKMA brand, which offers a complete high-performance range at a fair price, has references from the world of padel within the WPT.
Both the ‘Shark’ Maxi Sánchez and Lucía Sainz sign a three-year contract during which they will train, play tournaments and be part of the development of KUIKMA products.
The new ambassadors of the brand will play their first championship with the KUIKMA PR 990 HYBRID model, in the next WPT tournament to be held in Miami (United States).
“The Decathlon brand specializing in paddle tennis, kicks off the year with two elite signings -Lucía Sainz and Maxi Sánchez- as ambassadors. A collaboration that shares strong values such as passion for this sport and the importance of teamwork to achieve great results Decathlon announced in a statement.
On the one hand, the 2020 world champion and 2021 Master finalist, Lucía Sainz, becomes the new KUIKMA ambassador. “You don’t get to the top with talent alone; work, perseverance and sacrifice help you create a base and it is complemented by a good team that helps you perfect your work. With KUIKMA I feel very comfortable and they are like part of the family,” he acknowledged.
On the other hand, the Argentine Maxi Sánchez, who finished the 2018 season conquering number 1 in the WPT ranking, begins a year full of changes and challenges with his new ally KUIKMA with whom he will achieve great success.
“When I found out 3 years ago that KUIKMA was going to start manufacturing its own line of padel products, it struck me that a brand as powerful in image, sales and resources in general as Decathlon would bet so decisively on padel. And later, when I found out that my former coach and former number 1 in the world, Horacio Álvarez Clementi, was joining the project, it was already clear that the product was going to be of quality,” he was honest.
Both players will use the PR 990 HYBRID racket model. Lucía Sainz will use the ‘soft’, a padel racket with a medium balance and a sense of balance. Maxi will debut with the PR 990 HYBRID ‘hard’ model; A powerful and precise racket that achieves the right balance of solidity between the control provided by the hybrid shape and the power thanks to the black eva rubber and 12k carbon.
In addition, the brand will work with them to find out their needs, build the design together and validate the products, both being present in the conception in all its stages. In the same way, they will give their opinion on the rest of the KUIKMA products to make improvements tested by experts of the brand’s 990 line. They will also use KUIKMA footwear, beyond the blades.
The brand aspires to lead a market that does not stop growing. It is one of the fastest growing sports in Europe and specifically, in Spain, it ranks first in the practice of racket sports and second in team sports, behind football.
“Having today two players who have reached world number one is synonymous with success that, together with the effort and professionalism they give us, gives us a lot of credibility in the world of paddle tennis. Not only are their successes important, but so is the relationship and closeness we have with them to collaborate and co-create our products together”, said the product manager at Decathlon KUIKMA, Frederic Oudeville.