MADRID, 17 Mar. (EUROPA PRESS) –
LaLiga will offer exclusive live content before, during and after the Clásico between FC Barcelona and Real Madrid this Sunday through its TikTok channel, a “pioneering” initiative by the employers to “complement” the viewing of the match, according to a statement.
“It will be a pioneering experience for fans to complement live television viewing with exclusive content on the second screen through TikTok,” LaLiga advanced.
The employers will begin broadcasting live from 6:00 p.m. this Sunday, three hours before the start of the game, on their TikTok profile. There will be live connections with content creators and commentators from the Camp Nou, ‘highlights’ of the Clásico, the last hour of the match with a live signal from the players’ access to the stadium, and the warm-up from the pitch.
According to the statement, during the game a live signal will be broadcast from the two benches to experience the reactions of the coaches of the two teams on the second screen. In addition, at halftime they will offer the best plays from the first half, with comments from content creators at the end of the game and the coaches’ reactions in the subsequent press conference.