MADRID, 9 Ago. (EUROPA PRESS) –
LaLiga and Nissan have signed a collaboration agreement whereby the competition joins forces with the exclusive e-POWER technology of the Japanese factory until June 2023, with advertising assets in different matches and with players from the competition as protagonists.
This agreement will make e-POWER technology present in LaLiga this season, associating its name with certain matches and players of the week, among other activations.
Nissan intends to use LaLiga as a stage to publicize its technology through the players themselves, with real examples of how the efficiency, energy and acceleration of its technology is also seen on the pitch.
The president of LaLiga, Javier Tebas, assured that Nissan is also a brand with “an eagerness to improve” and that it seeks constant optimization of everything it does. “That is why we have associated ourselves with it, we share values that make us leading brands at a national and international level,” he said.
For his part, the CEO of Nissan Iberia, Bruno Mattucci, assured that two leading brands have come together to explain a technology that “will revolutionize the lives of citizens” and that will introduce improvements in their daily lives while producing ” positive environmental, economic and social effects”.
According to the competition, both companies have in common that they are leaders in their sectors and that they are “revolutionizing” them through innovation and the development of new technologies.