Karol G, protagonist of the Barça shirt for the Clásico


The logo of the Colombian singer Karol G will appear on the FC Barcelona shirts in the Clásico on April 21 against Real Madrid at the Santiago Bernabéu Stadium, although first, the Blaugrana club will debut it this Saturday on the women’s team in their match against Villarreal at the Johan Cruyff.

As a result of their agreement with ‘Spotify’, the Catalan group, as they did on other occasions with Rosalía, the Rolling Stones or Drake, will wear the logo of a popular artist on their t-shirt, in this case the well-known Karol G, the singer Latin music with the most views over the last four years on the platform globally thanks to songs like ‘Provenza’, ‘TQG’ or ‘Qlona’ and with songs that appear in more than 100 million playlists created by users.

In this way, as reported by FC Barcelona this Friday, Karol G’s representative thorn heart will debut for the first time on his shirt in the F League clash against Villarreal and will later be worn by the men’s team in the decisive Clásico of a week after LaLiga EA Sports.

“This new logo change wants to pay tribute to those people who change the rules of the game, who overcome barriers and who leave a legacy for the new generations to express themselves as they are. La Bichota, like the Barça players, is “an inspiration for many people. And his role has been key in taking Latin music to new heights of global success,” Barça noted.

The Colombian artist stressed that “the heart symbol represents what became the Bichota style”, a moment in her life in which she found “strength, resilience and support.” “Thanks to ‘Spotify’ and FC Barcelona, ​​seeing him on the front of a shirt that inspires that same energy is really important,” confessed Karol G.

For his part, Juli Guiu, vice president of Marketing at FC Barcelona, ​​recalled that “the action of changing the logo on the shirt has become one of the most iconic and successful in the relationship between Barça and ‘Spotify’. “The expectation Who will be the next chosen artist generates conversation at all levels for weeks and the resulting impact when it is finally revealed can be measured on a global level. “This time, the choice of an artist as renowned as Karol G helps us, with the help of ‘Spotify’, to create synergies beyond sport and connect with a new generation of Barça fans around the world,” he said.

“We are very proud to celebrate the incredible success of Karol G through the iconic Barça shirt. Her music inspires a unique passion similar to that of the club and it is incredible to unite the two. Being the greatest Latin ‘Spotify’ artist and pioneer in her field, we knew she was a perfect teammate for FC Barcelona,” warned Marc Hazan, vice president of Sponsorships and Marketing of the platform.

The ‘culer’ team indicated that as is usual in these emblematic logo changes, two exclusive editions of the match shirt will be put on sale, which can be purchased from this Friday in the ‘Barça Stores’ and on the ‘Barça Stores’ platform. e-commerce’ of the club.

On the one hand, the FC Barcelona x Karol G Limited Edition will consist of a total of 1,899 units in ‘Match’ quality and, on the other hand, the FC Barcelona x KAROL G Signed Limited Edition, the most exclusive, will consist of only 22 units of the t-shirt, also in ‘Match’ quality, and with the signature of the starting players of both matches, the F League confrontation and the Classic.

FC Barcelona, ​​Spotify and Karol G are also putting on sale this Friday on the artist’s official website a limited edition of lifestyle clothing with t-shirts, sweatshirts, scarves, hats and water bottles.