Exclusive Interview | Raiola to AS: “There will only be one chance to sign Haaland”

Marco Ruiz

For

Everything at his headquarters in Monaco conveys optimism. Vivid colors in contrast to the white of the walls, modern and fun works of art. Raiola himself is like that. He dresses carefree and is lively, agile of mind and quick to speak. He attends us in perfect Spanish. He speaks six languages. Master all facets of the football industry and talk about them with confidence. And in his hands is the future of the footballer of the moment …

How did you meet Haaland?

I saw it for the first time on TV, at a match in El Molde.

And he went for him.

I did that. I have few crushes, but when I see one and I like it, I say: “This is it.”

What is Haaland really like?

Like all stars, soccer comes first and then everything else. There is no other way. Cristiano, Ibrahimovic … They all made football the center of their lives. Haaland doesn't know what restaurants are in Dortmund, he studies a lot how to improve, he trains hard. In the end, the great champions, for me, are the simplest people. And it is important to have a good woman by your side, it is fundamental, to create your circle …

You surprised with your tour of Madrid and Barcelona with Haaland's father …

If I tell you the reason for the trip, you won't believe it. Haaland's father had to go to Marbella, he wanted to travel and so did I, because he had to congratulate Laporta and go to Madrid, and we did all these things at once. Because look, 99% of the time I travel and nobody knows where I am.

Well, it seemed like a publicity tour …

The strange thing is that there is no Private Terminal in Barcelona. There is a paparazzi there 24 hours a day. I think they were waiting for an actress. He was not a sports paparazzi. But look, I don't have anything to hide either, I talk a lot with the directors of Barça or with José Ángel Sánchez.

Has Haaland told you where he wants to play?

No, because I don't care if you tell me now. He has to tell me when all things are clear in my head and I can make a menu, and put it on his plate: we have that, this and this… And now we can't. What we know today is that Dortmund spoke very seriously with us and said: “We-don't-see-we-do”. And this is the sure thing.

Don't you want to sell it this summer?

That is what they have said. Now, you have to see if that desire exists until September 1.

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Doesn't it also depend on whether they play the Champions League?

That's what you say.

Man, I guess …

Sure, we can imagine many things. Today, the official position of Dortmund is this. But I have another position, I think that if a good opportunity presents itself and everyone is happy, we will put it on the table.

How to find the right moment to leave?

Nobody knows. Staying is a risk, leaving too.

But I see that you are open to the possibility of it coming out.

In my head it is, in that of Dortmund, no.

Is there something signed to facilitate Haaland's departure in 2022?

Look, in this agency of mine there are rules that are like those in a law firm. If the footballer trusts me, he also trusts that everything that happens in his life goes underground with me. If he wants to talk about this, he is free. I can't and I don't want to. Because, among other things, it is not important.

“Borussia's position is clear, they don't want to sell it this summer”

It is not?

More important than any clause is whether the player wants to or not. Because Ibra had no clause, neither did Pogba. In Spain there are clauses of 400 million …

But if there is something signed for 2022, Borussia is interested in selling it this summer and getting more money.

That is something you have to ask Borussia.

Is Haaland more suited to the Premier or Laliga?

Haaland is interested in two things: scoring goals, because he is like a Cristiano or a Ztalan, he has that positive obsession, and winning titles. And he will choose, surely, where those two things together happen more. It is very difficult to lie. When a club like Barcelona or Madrid arrives, with so much history and so great, it is difficult to say no. PSG is entering this group of greats, City is trying to get there, Juve has always been there. The championship they play also matters. PSG plays the worst league of the greats. Bayern are already in an attractive league, but we know that they always win it. In Spain there are three with options …

Can Madrid afford Haaland?

Allow yourself I don't know, because I didn't study your finances. But I believe yes. I think everyone can afford it. But the question is another: can Madrid afford not to buy Haaland? And the Barça?

Man, Barcelona has it more difficult.

It's complicated but not impossible. That is the job of a club leader. It is the same for the clubs as it is for the players. A train goes by and what do you do, do you take it or don't you take it? And that's the big question.

“The 14 biggest clubs in Europe want Haaland”

Madrid seems more aimed this summer at Mbappé.

The problem with the big clubs is this. Mbappé has one more year on his contract. PSG can do two things. Or what Borussia did with Lewandowski years ago, not selling him and letting him go free, which is a very brave position, or he can sell him now. It depends on the club, the footballer …

But Haaland's future, if it has to be at Real Madrid, depends a bit on Mbappé.

The future of a footballer never depends on another footballer. It depends on itself. You have to know that in the big clubs Messi and Neymar can coexist together, or Ronaldinho with other greats. If Haaland can be with or without Mbappé… Great footballers are always together.

Does Haaland think he's already cut out for a great one?

I think everyone understands it, not just him. He has shown it. And you're only ready for a great when the greats come after you. You have to let the market speak …

And what does the market say now?

That is ready.

How many teams have called you?

All the great ones love him …

All of the Super League?

The 14 big clubs want it, yes. Now it is important to know which is the best option.

Will you go where you get paid the most money?

No, no … My job is to maximize the player's financial return, but it must be an important project. You can't buy a footballer like that without having an idea or a project for the future. In this, Real Madrid and the new Barcelona changed a lot. Because they had a time when many players bought who had little travel. They made them leave very soon. The rotation of footballers was too fast.

Madrid is now at a crucial moment, it has to rebuild the team.

And it is essential to choose well. It is as important as buying at a good price. If not, you are looking for a problem for several years. That change that Madrid makes has to last ten years, and that is why Haaland is important, because he is very young, but he would already be buying a young man with experience in the elite. It is the same with Mbappé. But you only have one chance to buy them. Now you have the opportunity to buy them for the next ten years. This happened with Cristiano or Messi. When they are on a great team, they don't let them go.

What pulls Haaland the most?

Being Scandinavian he was always very Ibrahimoivic, for example. Zlatan did a lot for the Nordic countries. There are no stars there because the country itself does not accept them. They are polite, calm… You cannot go with a Ferrari to Malmoe. And Zlatan taught the people there that you can be whatever you want. Haaland learned from this. You know it can be whatever you want.

Can Haaland have the economic return that, for example, Pogba brings?

I think it is different. I had a Ballon d'Or, Nedved, with a zero communication force. Instead, imagine Ballotelli with Messi's head, because he has quality. And Paul (Pogba) is number one at this. If he had played in Madrid or Barça, he would be the one that generates more money now.

Tell me, what is your opinion of Madrid?

There is a reality with Florentino, and it is that he created that brand of Los Galacticos that people of my generation still think about. It was a great creation. The history of Madrid as a club is incredible. Being there for a footballer is fantastic. But in comparison with Barça, it must be said that Madrid is founded on great footballers. Instead, Barça is formed on a philosophy.

And does that affect the player who goes there?

For me, if Ibrahimovic had gone to Madrid today he would still be playing there. Because Zlatan is not formed on the strength of a philosophy, but on that of a great player, such as Benzema, Cristiano, Di Stéfano or Puskas. They are formed on pure talent, and Barça on a philosophy, on an idea of ​​the game that you or I could enter if they put you into that system. Another difference, for me, is that Madrid let Cristiano go. Barcelona did not let Messi go, because he was fundamental to their philosophy.

How is your relationship with Florentino?

I have a relationship with José Ángel Sánchez.

Not with Florentino?

Not especially. I like more to talk to sports or general directors, like José Ángel Sánchez. I talk to a president if he has similar functions… I think of Gino Pozzo, who is president, sports director, coach, attacker, central defender… Then there are other cases, like Agnelli, who is my friend and I speak to him a couple of times a year , sometimes on other topics. But from Juve I deal with Paratici, as with Milan with Maldini.

After Haaland, is Pogba one of Raiola's concerns for this summer?

When a player asks you what we are going to do, it is a great responsibility. That's when you stay up all night thinking what is better … I try to make it a process together with the footballer to see what is really in his heart. Ibrahimovic knows that I was against him going to Barça, and he wanted to because it was a Barça of a very high level. And although people may think otherwise, I believe that (that failed move) was a great thing, not a great defeat. Because he learned much more in six months than in long stages of his life. With Pogba, the important thing now is to know what United wants, what project is proposing to Pogba. Pogba is interested in one thing, winning the Champions League and winning titles, and we are going to see where this is possible, if at United or at other clubs.

Why isn't Pogba at Madrid?

It is a question to ask Madrid. At one time Pogba felt a lot of love and trust from United, and there were several other clubs… Later, it is very difficult for United and Madrid to understand each other for a great transfer, because strong clubs do not want to sell strong players to other strong clubs. And I'm not going to fool him, for Pogba playing for Madrid was always a very attractive thing for Zidane too. He is his idol as a young man.

Is it possible now?

I do not know. I think that nothing is impossible, but football depends on the day. As it is. And you have to be flexible to think of all the possibilities. And if tomorrow Madrid wants to make a Hazard-Pogba change? It is just an example. And if all four parties like it, why not?

You have been in business for almost 30 years… How has your job changed in this time?

Today, the footballer has an unusual economic strength. And you need to be protected in many areas. Today soccer is not just a sport, it is an industry. People do not like to say it, because it is not romantic, but it is the truth. Before, soccer was just soccer.

What else is it now?

In my particular case, I think I am a big part of Calciomercato, because of the things I talk about the players, the things I do… In America, Calciomercato is called Draft, and it is the most important thing in the game, it is a show. Today you can talk about football only on Sunday, when there is a game. And if you withdraw the Calciomercato from the football industry, you are taking away 60% and you are left with only the game.

The image of the usual agent is that of the person who did nothing and filled his pocket.

Well, it is a very wrong idea. In that great pyramid formed by footballers, only a few become professionals, but they are part of an industry that is very complicated. Think about when Ibrahimovic went to Barcelona. It is part of life, it can happen that things go wrong …

There you ended up very badly with Guardiola.

No, it was Guardiola who ended up badly with me (laughs).

What happened?

I listened. I think Guardiola is a great coach. I don't hate anyone and I don't find him unpleasant, because I don't know him in person. I didn't like what he did with Zlatan, but this is now the past.

What is your opinion of the Super League?

One radically different from the rest. I have always led a battle against FIFA, against this monopoly mentality that I don't like. We don't need FIFA to play football… But my great observation about the Super League is that the organizers wanted to do without the Champions League to play it. And it is a mistake. The key word here is “also”.

What does it mean?

Ferrari can go with one car to Formula 1 and with another to LeMans. Why can't Madrid play in the Champions League and in the Super League? It would be the most wonderful experiment in the world of football. Have two tournaments, Champions and Super League. And let the general public decide which one they like best.

I understand.

If I owned a club, I would want my team to play the Super League and also the Champions League… And of course the national leagues. For the footballers it would be good, and for the fans too. That competition would force the organizers to make really attractive tournaments. Not today, if someone wants to see top-level football, they have the Champions League… and that's enough.

So he's very much in favor …

I watched with disbelief the protests in the street of the people. They were protests against something that had not yet been explained. They protested against the feeling of a closed competition. But the Super League should not be an obligation, eh? If you hate it, don't buy the rights or pay to see it. If you want to see it … go ahead. But the key is the word “also”.

Don't you think that the Super League means selling elite football to the Americans?

Why are Americans buying the clubs in Europe? Why don't Europeans buy them? Because there is money here, but there is no such spirit of investing in sport. If you buy a club in Europe, for the people and for the banks you are crazy. An American, on the other hand, buys the club with an idea, with the idea of ​​business, of the economy, as they bought Liverpool or United. And one thing happens, you can't tell these people: you can buy a club like United, but you can't have their American mentality. And the reality is that MLS, NFL or NBA are organized in this way… Those people who protested on the street, did they hate the NBA on Sunday night? Is Formula 1 open?

Don't you think that the Super League would end the national leagues?

Fake. It is the Champions League itself and the Financial Fair Play that have created the differences between big and small clubs. The reason is simple. In the case of Spain, they are almost always the same six teams that enter European competitions: Real Madrid, Atlético, Barcelona, ​​Seville, Villarreal, Valencia … Well, they are the ones who always share the slightly more than one hundred million that they offer each year Champions and Europa League. And the gap with others is getting bigger and bigger.

Does playing two tournaments pose a problem of dates?

Tell me how many players Barcelona or Real Madrid have in the squad. The clubs today have a problem, that they have more players than can fit in the team. I have been thinking about this for years … and the only fixed rule should be that you cannot change a star from one tournament to another. The obligation should be to give the list that plays that competition before the start. That would allow clubs to strategize which competition they want to give more importance to and even hire certain players to play each of those competitions. A club will have to think: am I going to hire Ibrahimovic to play the Champions League or the Super League?

But of course, UEFA and FIFA will be fiercely opposed.

The fact is that the monopoly they exercise does not seem to me to be in accordance with the spirit of football or sport. In boxing there are already four or five federations. Golf organizes a World Cup without having a federation. The Swimming Federation has already lost in the European justice a lawsuit over that they are not the only ones who can organize the competitions …

Is FIFA at the weakest moment in its history?

For me there is one important thing, it is an organization that has already fallen into several scandals. If one falls once, okay. But if scandals are always the same every four or five years, it is no longer an accident, it is already a way of being. Do we agree that these people rule us? It's totally crazy. The problem is if we have a right or if they do you a favor. It is not possible for FIFA to decide who is going to play a World Cup or not based on whether you do something nice or not in their eyes. We are talking about a very opaque and closed organization.

What model do you propose to organize football without FIFA?

The great strength of football is that it survives despite FIFA (laughs). I believe that football itself would have to create a platform to fix its affairs at all levels and that FIFA democratically discuss general things such as the rules of football, if we make the biggest goals, the offside … What is more, for that it was founded. Absolute power corrupts.

Why do you think they want to regulate agent activity?

Listen, FIFA has to cover up a lot of problems, and to do so it creates other problems. On the other hand, it is increasingly clear that those who have the true strength in football are the players, because they are the ones who generate everything, and thus want to reduce their ability to act and strength.

They say you have too much influence.

To say that we ‘throw away’ football money is like Kim Jong-un saying that North Korea is the best country in the world. It is a theorem that only you can understand if you are very crazy or very stupid. They don't know what football is like. Ok, we are also going to limit the salaries of the footballers, or the transfers, or the tickets for the matches. Why does FIFA increase the money from sponsors, television rights… every year? Why not limit that too?

What about influence?

The job of an agent is to protect the interests of footballers as much as possible. And that of the sports directors defend the interests of the clubs. It's like buying a Rolls Royce and not paying for a driver. Or buy a plane and not hire a pilot. It's totally crazy. We are also part of football. I, of course, never went to a negotiation with a gun on the table. If we exist it is because the players need us and the clubs need us too.

MEET MINO RAIOLA
MORE PERSONAL

-Does Raiola feel Neapolitan?

-I feel more like a citizen of the world, I came out of there too small… I had a fantastic childhood. My parents worked a lot, they had to emigrate to give their children a better future, like so many, and they went to Amsterdam. My two brothers were already born in Holland, but there were nine in my mother's family, so I have 47 cousins ​​and cousins, and that does seem more like the Neapolitan stereotype that we see on TV (laughs). Sleeping together, in small rooms …

-What memories do you have of your childhood?

Well the best, because it was a time in life when we all helped each other. Life was understood that way. My parents started a restaurant that was very successful and where they worked all day. And I tell him that 75% of what I am as a representative I learned in that restaurant.

-How is it possible?

-There I learned how to take care of other people. I treat my footballers as if they were my children. And in the restaurant it was a bit like that. For my family, when a person came in, a client didn't come in, a friend would come in who might need to eat, but also for someone to listen to their problems or just talk. Or to feel joy to be together. It became one of the best Italian restaurants in Holland. I was in Harlem.

-Did you work there?

– Yes, I have washed many dishes, since I was very little. For my father, working 24 hours was normal. My mother, on the other hand, was from “school, school, school …”. At 14, I was already managing restaurants just because my father did not speak Dutch well and I, as the eldest son, took me to negotiate with all suppliers, banks or lawyers.

– That's where it all started?

-I started very young because they gave me that responsibility. Before becoming an agent, he had bought real estate, restaurants, had an import company between Italy and the Netherlands … And he was studying economics and law.

-And the football?

-Well, he was also a sports director of a small Dutch club, Harlem FC, which had sold Gullit, for example, two years before I became a sports director.

-Did you ever play soccer?

-I did play, yes …

-It was good?

-He was the best, a great ten… All my footballers know that I played better than them (laughs). But now I know that the problem was in my head, because I was very arrogant.

-Do you still enjoy watching football?

-I only like to watch the games in which my footballers play. I watch a lot of documentaries, but matches, those of my own.

-What was your great stroke of luck to be what you are today?

-I entered football casually. The Harlem FC of which he was a sports director needed money. And I humbly tell you that I have a virtue, which is to see in advance where the need and the solution are. Then I saw that I had the possibility of an Italian club buying Harlem to make it a satellite club, and that that would have a great advantage for them and for me as the club's director. And I presented the project to Naples. It seemed good to them …

-Y?

-Napoli wanted to include a player in the deal. I told them: “If I were you, I would buy someone from Ajax called Bergkamp.” You had to buy it for Harlem and then take it there. In the end, that business did not come out, but that put me in contact with the Dutch Footballers Union, which had everyone, every footballer in the country. And they didn't know anything about how to make a transfer. And I started taking players to Italy.

-That's how it all started?

-When I went to Italy the first time, do you think they opened the door for me? 'Mama mía', it was so complicated. But I continue, when you believe in one thing, that no one stops you. The best thing you can do with me is to leave me alone. Because if you try to stop me, you make me put all my energy …