Doncic increases the audience in Spain for the first game of the NBA Finals by 61%


The first game of the NBA Finals, which are facing the Boston Celtics and Luka Doncic’s Dallas Mavericks, grew by 61% in its television audience, also making the Texan franchise the second most popular team by Internet users. NBA Game Pass’ from the NBA in Spain, according to a report published by NBA Europe, showing the impact generated by the former Real Madrid player.

The Mavericks and Doncic’s season is being outstanding. The Texan franchise has returned to an NBA final 13 seasons later and the Slovenian has been named in the best quintet of the season. A performance that has generated an impact on the Spanish NBA fans, always aware of the Slovenian’s steps in the American league.

According to data published by NBA Europe, the audience for the first game of the Finals increased by 61% compared to the previous season. The Mavericks are the most viewed team on NBA social networks during the ‘Playoffs’, with more than 813 million views. Furthermore, the ‘Mavs’ are the second most popular team for Spanish ‘Game Pass’ fans in Spain, seeing their audiences increase by 22% compared to the previous year.

As for the other NBA finalist, the Boston Celtics, it has also generated an impact on the European public, specifically the Latvian public. Kristaps Porzingis, Boston star, has boosted subscriptions to the ‘NBA League Pass’ in Latvia by up to 63%, while audiences for Celtics games through this channel in the Eastern European country have multiplied by five compared to last season.