Of the innumerable open fronts of RTVE, the director of General Contents of RTVE included among his priorities reformulating a time slot that worked acceptably: weekend noons. Jose Pablo Lopez struck down the classic Corazón de La 1, which is no longer a slight prelude to the 3 p.m. Newscast, a succession of videos of around 30 minutes presented by Anne Igartiburu, to become a long magazine, with a talk show, lasting an hour and a half, expensive, slow and out of tune, especially due to the evident lack of chemistry between the former presenter and the new work partner that they have imposed on her: Jordi Gonzalez The result in terms of audience is disastrous.
The program premiered last Saturday with a goring (409,000 and 6.1% share) that its media collaborators could not avoid: Carmen Lomana, Euprepio Padula, Alba Carrillo, Omar Suárez and Pelayo Díaz. This figure worsened by more than 2 points compared to that established by the reruns of programs and the classic Corazón and made fall into the weekend news, which went from the second to the third option after falling almost one point compared to the numbers from 7 days ago.
In the second installment issued on Sunday, with Jordi alone and Anne absenting herself with the excuse of recording the talent Dance as you can (which presents), the pink gathering made up of collaborators such as Rosa Villacastín continued, did not come out of the worrying numbers (458,000 viewers and 6.5% share) t buried the 3 p.m. News data, it fell almost 2 points compared to the previous week.
Concern in the information area
The blow imposed by the General Content area led by José Pablo López has hit the News Content team led by Josep Vilar, which in the midst of the reset of Telediario 2, after the departure of Carlos Franganillo and the promotion of Marta Carazo, has seen it collapse the midday edition of the weekend News News from the second to the third option.
This newscast presented by Lara Siscar and Igor Gómez has been dragged by DCorazón and this past Saturday it recorded a week-on-week drop of 0.9 points and on Sunday of 1.9 points, which led to the overtaking both days of 'Telecinco Weekend News'. The arrival of DCorazón has meant that the 'Weekend News' falls, both Saturday and Sunday, to its lowest audience so far this year.
Hearings
Saturday January 6:
-Trip to the center of the TV (replay). 743,000 viewers and 9.9% share.
-Weekend newscast. 1,283,000 viewers and 14.5% share (second option).
Sunday, January 7:
-Heart. 733,000 viewers and 8.1% share.
-Weekend newscast. 1,258,000 viewers and 11.7% share (second option).
Saturday January 13:
-Heart. 747,000 and 8.6% share.
-Weekend newscast. 1,169,000 viewers and 11.4% share (second option).
Sunday, January 14:
-Heart. 792,000 viewers and 8.4% share.
-Weekend newscast. 1,136,000 viewers and 12.2% share (second option).
Saturday January 20:
-DCorazón (premiere). 409,000 and 6.1% share.
-Weekend newscast. 1,072,000 viewers and 10.5% share (third option after falling 97,000 viewers and 0.9 points compared to the previous week).
Sunday, January 21:
-DCorazón: 458,000 viewers and 6.5% share.
-Weekend news: 1,077,000 viewers and 10.3% (third option after falling 69,000 viewers and 1.9 points).
Shocked: the loyalty rate is devastating
Data is not the only evil that plagues DHeart, which points to a dramatic loyalty rate of just 18% of viewers, which contrasts with the more than 50% that surpassed its predecessor, the 'modest' Corazón. RTVE sources explain that DCorazón has a budget that more than doubles Heart, that it did not have two presenters or a list of members, and it barely had half the staff of the new project.
The current management of Mediaset España refused to reinstate Jordi González, who had taken a sabbatical year after a verbal agreement with Paolo Vasile and, 365 days later, found himself without a place at Telecinco. TVE 1 made room for him last year and entrusted him with the failed The Plaza de La 1, which fell off the grid after just eight deliveries, averaging around 6% share in the afternoons. José Pablo López, who also entrusted him Blood ties, Now he has returned to reward González, who charged 1,600 euros for each installment of the failed evening magazine.
unforced error
José Pablo López's determination to import remains from the former Mediaset and save TVE has resulted in the failure of Square from La 1, the DCorazón and the disappointment in prime time of Bake off: famous baked, which has Alba Carrillo, Terelu Campos or Rocío Carrasco as contestants. Despite this, López is preparing the disembarkation of several celebrities who have bounced from 'vasilism' through the new dance as you can and she is considering converting the LateXou format, presented by Marc Giró and produced by her husband Santi Villas, into a La 2 newspaper thanks to the endorsement of producer Óscar Cornejo (Sálvame). The landing of the former producers of Sálvame on TVE sponsored by José Pablo López included the arrival of Belén Esteban to the Igartiburu dance program, a signing that was vetoed by the Corporation's own interim president, as we revealed for the first time.
The theory
The major failure of La plaza de La 1 and DCorazón fuels the theory that José Pablo López wants to demonstrate to President Elena Sánchez that the spaces produced only by RTVE “are not competitive,” sources from the public Corporation point out to Informalia. It should be remembered that one of López's first decisions after signing for TVE in April 2022 was cancel the daily Heart strip, which until July of this year was the only self-produced format in the Entertainment area that was competitive. That decision caused a hole that López has taken time to cover thanks to external production. Now the Malaga director has struck down another space that was working, Corazón Fin de Semana, to launch a failed format, DCorazón. Can they maintain a gossip program, more expensive than the classic one, with less audience, and that leaves the jewel in the crown of the weekend news programs, the 3 p.m. one, at the horses' feet?
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