It is its historical record of connected users and consumption, with up to 75 live events
MADRID, 3 Abr. (EUROPA PRESS) –
The sports streaming platform DAZN has broken its historical record of connected users and consumption during a weekend between March 31 and April 2, when DAZN users in Spain watched more than 5 million hours of sports content through the OTT, according to a statement.
The first weekend of April has allowed DAZN users to vibrate with up to 75 live events throughout 197 hours of programming from competitions such as LaLiga Santander, Formula 1, MotoGP, Finetwork Liga F, Premier League, Turkish Airlines EuroLeague , WTA, as well as boxing evenings and MMAs.
On average, sports fans have viewed more than 2 competitions and 4.5 events on DAZN, thus becoming the weekend with the highest engagement in the history of the platform in Spain.
DAZN’s SVP Content in Spain, Quim Domènech, commented that these data “consolidate” the platform as “the preferred destination for sports fans in Spain.” “To contextualize the magnitude of this figure, if a sports fan had started watching DAZN in the middle ages, he would still be enjoying Fernando Alonso’s last laps in the Australian GP”, he valued.
“Thanks to a highly relevant multi-sport offer, users discover and become fond of new competitions and disciplines, which is why audiences for LaLiga, MotoGP or F1 grow every weekend. This makes us the perfect partner for rights holders , especially for those looking for a partner with global reach,” Domenech added.
According to him, “the unique way of narrating the sport” of DAZN, “in a direct and unfiltered way” allows to connect “in an exceptional way with the fans”, and becomes the key to achieving this data. “In the DAZN team we have the voices most recognized by fans and the best emerging talent in the digital field, combining the great tradition of sports communication in our country with the most avant-garde style and formats,” he highlighted.
As regards LaLiga Santander, it is already the most followed competition on the platform, with the slot between 4:00 p.m. and 5:00 p.m., coinciding with Real Madrid-Real Valladolid this Sunday, it was the interval with the most viewers this weekend. week. On the other hand, the number of unique users who have followed the first three rounds of the 2023 Formula 1 World Championship and the two MotoGP Grand Prix has grown by 29 percent compared to 2022.
A growth in the numbers of viewers that are also reflected on social networks, since the DAZN profiles have also experienced a “historic” weekend. His accounts on Twitter, Facebook, Instagram, TikTok, YouTube and Twitch already have more than 3.4 million followers, with growth of more than 100,000 new fans in the last two weeks. Likewise, this Sunday the absolute record for organic impressions on Twitter was reached, exceeding 15 million.
“This sustained growth over time has been reflected in the results in recent weeks, highlighting the more than 400 million views of videos on social networks and the more than 10 million interactions in the last two months,” concluded the information from the platform.