Barcelona must know what their new main shirt sponsor will be before October because that's the deadline that Nike has set, which needs to start making the Barça clothing for the 2022-2023 season from that moment so that it can be marketed in time throughout the world.
The news, which advanced 'La Llotja del Què T'hi Jugues' by SER Catalunya and was confirmed by the EFE Agency, comes when the last year of his contract with Rakuten is about to start, that the 2021-2022 academic year will pay Barcelona 30 million euros more variable, a figure less than 25 million to which the entity joined annually from 2016-2017.
To day of today, sources of the Barcelona club see possible that Rakuten can continue as title sponsor beyond 2022. Instead, Beko will stop putting its logo on its sleeve. left of the jersey from next season, although it will continue to sponsor training wear.
In this sense, The signing of Maria Bañeres, who comes from Beko, for the commercial department of Barcelona is significant that Jordi Camps will finally lead after the resignation of Cinto Ajram for family reasons.
The same club sources indicate that the objective of the commercial department during the first two years of Joan Laporta's mandate is to maintain the annual revenue figure at 180 million euros to start increasing them from the third year.