Raphaël Varane is premiering. Premiere of football boots. The French defender has confirmed through his social networks that he is officially no longer equipped by Nike and goes to Puma. The French side of the brand has welcomed him, while the defender has been “extremely happy to join the Puma family”, before adding that “great things are yet to come”. He has confirmed that he will play with the model 'PUMA ULTRA'.
In this way, something could be intuited in recent days is confirmed, since Varane had been seen on occasion wearing boots from the German company in training. HUntil this announcement, the 27-year-old footballer belonged to the American multinational. Thus, Nike confirms a change of direction in its company policy, since There are already several stars whose contract has not been renewed, as in the case of our protagonist.
In his presentation, he added: “My association with PUMA has been most natural and I am delighted to join the home of some of the greatest players in the history of football. I feel like we share many common values, in particular PUMA's perspective on sustainability, which opens up the possibilities of working together in areas beyond football. “
While on behalf of the brand, Johan Adamsson, Global Director and Marketing welcomed him: “Raphaël Varane is a fantastic signing for us. With only 27 years he has achieved a lot in the field. He has great technique that, combined with great speed and strength, makes him one of the best defenders today. “
Likewise, Puma becomes strong in what to Les Bleus respect and they seem to follow a clear strategy of rapprochement with the current world champions, as Lucas Digne recently left Adidas to follow the same path as Varane.
Neymar's partner
On the other hand, will now have a new brand partner: Neymar. Although the case of the Brazilian is different. Although he also left Nike to embark on a new adventure with Puma last September, the midfielder was a strong bet of the brand, which sought to create a link between player and company in the purest Michael Jordan style. Of course, to convince him, they put on the table a contract of 25 million euros per year, above Messi's 19 with Adidas or Cristiano's 16 with Nike.