The president of LaLiga, Javier Tebas, spares no resources or efforts for the employers to take another leap of quality in the face of the exceptional situation experienced by the clubs. Despite the fact that he had been considering the option of strengthening the communication department for many months, it has been now, with the coronavirus crisis, when he has put a new professional at the forefront of the communication strategy. This is Rocío Pérez de Sevilla, specialist in crisis management and corporate communication, who had already been (very short) adapting to her new job. It was selected through a talent company by Roberto Bermúdez. She is the person who is coordinating LaLiga's communication with the clubs to provide them with all the official information that is handled and, above all, to manage with them the plans to follow. She will be director of communication for the institutional section and will be below Joris Evers.
Rocío Pérez de Sevilla comes from Atrevia's corporate communication department. Although she is not especially an expert in soccer, the professionals who have worked alongside her acknowledge that she is highly trained and that she has not hesitated to accept the offer to be Javier Tebas' right hand man from now on. The new star signing of LaLiga is already designing the internal and external communication plan with the clubs, many of which have recognized AS that things are being done very well in LaLiga in handling the situation thanks to the help of others and other professionals who have been working with them for many months since LaLiga.
This Monday, numerous meetings are being held in LaLiga online. Thebes has not stopped for a second giving coverage to the different presidents of professional football, while he has been in permanent contact with national and international institutions to discuss what to do in the coming months. At 12:00 the Management Committee began, in which Rocío Pérez de Sevilla is already present and fully integrated, and afterwards a meeting will be held by videoconference with the Delegate Commission to which six First-rate clubs belong. (Madrid, Seville, Betis, Valencia, Villarreal and Levante) and six others from Segunda (Depor, Cádiz, Las Palmas, Alcorcón, Almería and Lugo). LaLiga, after this meeting, announced the suspension of the elections to the second vice presidency of LaLiga.
According to different interviews that he has recently given for his experience in the media, Rocío Pérez de Sevilla is clear about the first thing to do when difficulties arise: “Managing emotions is the most difficult thing in crisis communication.”The entry of Rocío Pérez from Seville does not mean, at the moment, any exit from the communication department but rather a restructuring of the human resources that LaLiga already had since the arrival of Javier Tebas to the presidency in 2013.