Atlético won their eleventh league title and ended the 2020-21 season making history. The fans of the rojiblanco team returned to visit Neptuno and Simeone already has his second league as coach of the Madrid team. From an economic point of view, the title does not mean great gains for Atlético. The achievement of the league trophy has cost the Wanda Metropolitano club an outlay of eleven million euros.
The main reason is that Atlético has some bonuses in the player's contracts. To be charged both individually and by the football players' home clubs. It is already a norm among them when a player is transferred. The Madrid club will now have to satisfy those bonuses that are agreed upon at the signing of the respective contracts. Against this disbursement, Atlético does have games in its favor. Especially with its main sponsors: Nike and Plus500. In addition, Atlético, being league champion, earns about 3.5 million euros more than television rights. But the balance for Atlético is negative in this sense.
Atlético, of course, will upload its cache during this season at the time of hiring friendly matches. Being first in LaLiga has a price and a great impact abroad, something that the Madrid team will benefit from in future contracts, as well as with the brands that want to associate with Atlético.
The Madrid club, on the other hand, does not have to pay a collective premium to win the league title. The pandemic has done a lot of damage to football and Atlético is no exception in this regard. The players understood that if there is no income, cannot collect a group premium that they would have collected under normal circumstances. The squad knew how to understand the effort of the club in such difficult moments.