The Gran Vía in Madrid woke up this Friday with a giant canvas on one of the works of its buildings that has aroused some controversy by the slogan used.
The canvas in question is an advertising poster for the final phase of the Davis Cup, which will have its great headquarters in Madrid and that it will host several eliminatory rounds and the decisive crossovers from November 25 to December 5.
Following the model of the creator of the new tournament format, the footballer and CEO of Kosmos Tennis Gerard Piqué, who tends to resort to irony on many occasions on their social networks. the organization wanted to surprise with this provocative slogan: “In Madrid we are on the right and on the wrong side. The Davis Cup is back.”
The poster, where the phrase “from the right” stands out above all, makes a nod to two of the most outstanding blows in tennis … and also to the result of the last elections to the Community of Madrid, in which it was imposed the Popular Party candidate Isabel Díaz Ayuso. At the moment the Davis Cup has already achieved great notoriety and promotion for the tournament with this provocative canvas.
Emulates the famous Laporta canvas
The Davis Cup is not the first sports canvas that has caused such a furor in Madrid in recent months. TAfter presenting his candidacy for the presidency of F.C. Barcelona, Joan Laporta gave a blow to his electoral campaign by placing a giant canvas on a building very close to the Santiago Bernabéu with his face and the slogan 'You want to see you again', in a clear nod to Real Madrid.
Canvas details
The Davis Cup organization has also wanted to give more details about the gigantic canvas of 500 square meters and that is part of the promotional campaign 'Are you in? Are you IN? ', which will begin in the next few weeks when ticket sales begin.
From the Davis Cup they point out that “we are from forehand and backhand, serve and rest, volley and smash. To laugh and cry. To shut up and shout. To cheer. To win. To celebrate. The party is back. The Davis Cup is back “. They also point out that The tarpaulin will continue to be installed at number 14 Gran Vía for the next 15 days until May 31 and it is expected that about 70,000 vehicles and 40,000 pedestrians will be able to view it every day until it is removed.