Jose Pablo Lopez reaffirms itself and increasingly goes further in its purpose of managing TVE as a commercial channel, with offers that compete for the audience against Atresmedia or Mediaset, more than a true public service, which covers the gaps (informational or cultural) to which that operators with private capital do not arrive and whose income depends on advertising. The Content Director of RTVE prefers to relegate the coverage of the Valencia fire on Canal 24 hours or give up transmitting the appearance of José Luis Ábalos to announce that he is not renouncing his membership as a deputy and to catch viewers by spending colossal amounts of public money signing characters from the gossip field, such as Belén Esteban, Rocío Carrasco or Lydia Lozano, making million-dollar investments in reality shows that we already have on other networks ( that do not cost taxpayers money) or exhibiting bizarre counter-programming strategies, inappropriate for TVE, such as the one that led it to try to sabotage the premiere of the series this Sunday Dreams of liberty from Antena 3 with its soap opera The promise, changing its usual after-dinner location for prime time. And by the way it was a resounding ridiculous considering the result obtained. But one of the tasks that power historically demands of TVE is to protect the rulers in power and serve as a media crutch.
Jose Pablo Lopez has just renewed with the production company Days of Éci (Good Mood) the comedy Four stars (around 14 million for just over 100 chapters) for the access prime time of La 1 but that slot is destined for the big signing that TVE’s Content Director dreams of for next season and which is “specially liked” by him himself. Pedro Sánchez, as confirmed to Informalia sources of all solvency: José Pablo wants to please the president of the Government and fights to hire David Broncano in order for it to compete against you The anthill from Antena 3, presented Pablo Motos, whom Moncloa considers one of the most “dangerous” media enemies of Sanchismo.
Sources from the Public Corporation confirm that in recent weeks there have been contacts to incorporate the Jaén showman and presenter of The resistance, that this coming June the contract with the Movistar Plus+ platform ends. The show celebrates its 1,000th program this May. Broncano himself co-produces the program through the company Encofrados Encofrasa that he shares with his colleagues. Ricardo Castilla y Jorge Ponce. Pablo Motos would thus face a tall rival like Broncano, who was already tempted by 2019 Paolo Vasile to compete against The anthill 3.0 from Telecinco, in need of competitive formats on the strip, where colossi like him himself have crashed Jorge Javier Vázquez, that only lasted a few rounds against Pablo Motos and he ended up leaving with his Chinese Stories through the back door and with his tail between his legs.
Movistar Plus+ showed its confidence in the renewal
Many may think that Broncano’s departure would be a blow to Movistar Plus+, which after the elimination of channel #0 has cut its entertainment bets. It is true that in this field The resistance It is something like an emblem but it is not a cheap program and experts consulted by this digital are suspicious of Broncano’s ability to succeed on a generalist free-to-air channel in which it is not so simple that he can ask everyone how many times he does the love, when he practices masturbation or how much money he has in the bank. Juan Andrés García Ropero ‘Bropi’, The head of Entertainment at Movistar Plus+, in December, showed confidence in the renewal of the program presented by David Broncano. “The truth is that it is a pleasure to have a job with such a brutal impact. And after so much time, this May they will complete 1,000 programs and there is a lot of merit in doing what they do every day. The truth is that I don’t think it will take us long to understand with them, but we have not yet started negotiating. We are focused on the current season and it is too early to address the renewal,” he said. Outside of micro, however, sources on the Telefónica platform do not show much consensus in favor of retaining Broncano at any price. On the other hand, sources close to Broncano point to Informalia that, despite the fact that Movistar Plus+ guarantees a certain stability to the showman, possibly with a contract for three years, A jump to free-to-air television “would be a great professional challenge for him” because he would target a larger audience. Other streaming destinations may also enter the hype of their future, given the power shown by giants such as Prime Video (Operación Triunfo), HBO Max (Peking Express) or Netflix. In the balance we must also put that in streaming, although it is ‘another league’, Broncano is not subject to the daily stress of audience ratings
Prime Video bought the latest project from Broncano’s production company
Broncano, together with Ponce and Castella, established Encofrados Encofrasa SL in May 2021, with headquarters on Ferraz Street, and was launched with a share capital of 3,012 euros. The corporate purpose of the company is the “organization, direction, production, management, distribution, commercialization and general exploitation of musical and/or dance shows, theatrical, cinematographic, television works, fashion shows, showrooms, and/or any another kind of artistic representation, both in Spain and abroad”. The resistance It is their main project for Movistar Plus+, which also entrusted them with a second project “that did not meet expectations,” say sources close to the platform. This space was Good job, which was conducted by three collaborators from The Resistancea, Marcos Grison, Candela Peña and Antonio Resines. The intention of Movistar Plus+ was “to see firsthand that, although the routines are very different, perhaps the reasons that move these workers to make all that effort are not so different. And a lot has to do with passion and choice of life that each one considers”. Grison, Peña and Resines asked several professionals why they had chosen to “invest their day in a certain job, why they continue in that work and what is the legacy to leave or the future to pursue” and “who is the person behind the worker, What excites or frustrates you?
David Broncano signed for the failed Good job to the proven Peke Staracci, who previously directed one of the presenter’s favorite spaces, GEO: Beyond the limit, which was broadcast by Prime Video. The Amazon platform, curiously, was the one that bought Encofrados Encofrasa’s latest adventure. This project was an update of the mythical yellow humorrenamed as Takeshi’s Castle and produced by three of the brains of The resistance (Jorge Ponce, Miguel Campos and Javier Valera).
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