MADRID, 7 Mar. (EUROPA PRESS) –
The Red Bull Academy Program officially welcomed Pepe Jeans London this Thursday as main partner for the 2024 season of the F1 Academy, an exclusively women’s Formula 1 championship, debuting its new colors this weekend at the inaugural race of Jeddah.
“Pepe Jeans joins as lead partner of the newly created program, in a partnership based on mutual commitment to excellence and the shared goal of promoting the role of women in the traditionally male-dominated field of motorsports,” says the official statement from the association.
The driver Hamda Al Qubaisi will debut the colors of the Red Bull Racing Pepe Jeans Academy Program in Jeddah (Saudi Arabia), the first round of the Championship that takes place between March 7 and 9, competing in a suit and driving a car with the emblematic denim brand logo.
Oracle Red Bull Racing and Pepe Jeans thus celebrate the natural partnership between two brands that look to a promising future in motorsports in terms of equality. The consecration of the F1 Academy in its second edition, the first with the colors of the ‘Great Circus’ teams, gives women their opportunity on the track and “Pepe Jeans is proud to be part of the journey”, the evolution of motorsports towards inclusion.
“Pepe Jeans apparel reflects the spirit of the motorsports community, which values the strength, diversity and excitement of racing. With increased visibility through support of the program, the brand is investing in the future of women’s motorsports and connecting with a younger audience,” the note adds.
NEW PRET A PORTER BRAND FROM RED BULL RACING X PEPE JEANS
In addition, both also announced the new Red Bull Racing x Pepe Jeans Pret a Porter brand for next summer 2024. The new fashion line will include styles for women, men and unisex, and will be available online worldwide, as well as in select Pepe Jeans flagship stores and select retailers.
Thus, as part of the renewed partnership, Pepe Jeans will provide both the current Formula 1 world champions and the Red Bull Racing Pepe Jeans Academy Program with travel kits for the 2024 season.
“Reuniting with Pepe Jeans for this adventure is a testament to our shared values and history. The ready-to-wear collection seeks to transcend the team’s spirit and passion for racing, as well as style and comfort, both on and off the track. It’s about creating a lifestyle,” says Red Bull marketing director Oliver Hughes.
“I am also pleased to welcome the brand as a primary partner of the newly created Red Bull Racing Pepe Jeans Academy programme, an important step in the team’s commitment to the future of women’s motorsport. I can’t wait for our fans to experience and take note of it.” the collection into their hands,” he adds.