He Milan, leaders of the Italian Serie A, announced this Monday the imminent launch of a cryptocurrency with “blockchain” technology that will allow you to interact with your fans in collaboration with the company “Chiliz”, founder of the application “Socios.com”.
“AC Milan, seven-time 'UEFA Champions League' champion, will soon launch its fan token ($ ACM) through the blockchain platform Socios.com, the official provider of fan tokens for the sports and entertainment industry and partner of leading sports organizations such as FC Barcelona, Paris Saint-Germain, Juventus, AS Roma, Atlético de Madrid or Independiente de Avellaneda, among others, “reads the statement provided by” Chiliz. “
Fan tokens are digital assets that allow fans to participate in some strategic decisions of the clubs they encourage, as well as providing teams with an excellent tool to attract an increasing volume of followers and, with high probability, increase the income.
Milan is just the latest major club to join this platform, which already has several teams from Europe and America present. In fact, Barcelona, PSG, Juventus, Roma, Atlético, Independiente de Avellaneda, Galatasary or FC Apollon are other clubs that bet on cryptocurrencies.
And is that the “fan token”, which have been launched a little over a year ago, have already allowed fans to participate like never before in the day-to-day life of their teams, even from a distance.
He BarcelonaFor example, it allowed its participating fans to choose the inspirational mural of the first team dressing room; the message written on the PSG captain's armband has also been chosen by the fans, like the song that plays when Juventus scores a goal at the Allianz Stadium.
Still further has the FC Apollon, which allowed his fans to choose the line-up for a friendly match.
In numbers, these “fan tokens” have generated more than 30 million dollars for clubs in just over a year, being very important also to compensate for the losses caused by the coronavirus, highlights “Chiliz”.
Furthermore, in the last year, more than 14 million “fan tokens” have been sold and there have been close to a million downloads on Socios.com.
“We are happy to collaborate with Socios.com and welcome them into our family of global sponsors. This collaboration will allow us to give the 450 million Milan fans another exciting way to interact with the club, especially in the current situation caused by the pandemic, “he said Casper Stylvig, a Milanese manager who was in charge of the operation, in statements provided by the Milanese team.