MADRID, 8 Mar. (EUROPA PRESS) –
This Friday, La Liga F celebrates International Women’s Day, 8M, with a campaign that includes several actions, including the launch of the ‘Abuelo Paco’ spot, with the aim of “empowering and educating future generations,” according to a statement.
It is an audiovisual piece that will be joined by a series of initiatives both in the audiovisual broadcast and in the stadiums during the weekend as a tribute to all women for the 8M.
Likewise, Liga F will also “support and give visibility” to the different actions that the clubs will develop to demand the full participation of women in society. One of the main objectives of Liga F as an organization is “to empower and educate future generations, naturalizing the role of women in football.”
The competition “works every day to generate a positive social impact” in society, “inspiring from optimism and the unwavering conviction” that they create “a larger field for everyone with values that make a better society.”
And the F League insisted that women’s professional football is already “a reference for the rest of women’s sports and a social reference”, always focusing on “promoting the talent of women in football.”