It appears in the fifteenth position of the list prepared by Kantar and is once again the only sports organization


LaLiga occupies the fifteenth position in the BrandZ ranking, which recognizes the 30 best valued Spanish brands, and repeats as the only sports organization on this list published by Kantar, reports in a statement.

LaLiga’s Brand Director, Eva López, pointed out that being part of the BrandZ ranking again shows that the club’s association is being able to get closer to consumers “effectively”.

“Every time our brand is stronger in an industry, such as entertainment and emotions, which is very competitive, with big players fighting for the leisure time of the same target audience,” he said.

Kantar BrandZ is the only global ranking that measures the most valuable brands, taking into account both the financial results of these brands and the value consumers make of their capital.

The first position in the ranking is held by Zara, followed by Movistar, Santander, Iberdrola, BBVA, Endesa, Naturgy, Repsol, Mercadona and Massimo Dutti. These are the 10 most valuable Spanish brands in Spain according to this ranking in which LaLiga is once again present for another year.