The WTA and Hologic announced a historic partnership Thursday that sees Hologic serve as the global title sponsor of the WTA Tour, which will be renamed the Hologic WTA Tour. With this multi-year partnership, Hologic becomes the largest global sponsorship in WTA history. For Hologic this is its first worldwide sponsorship. Both organizations share the vision of achieving greater well-being and greater equality for women. This groundbreaking partnership brings both organizations together around their collective mission to champion women while modernizing their respective health care and sports industries.
As one of the world’s leading medical technology innovation companies, Hologic is primarily focused on improving the health and well-being of women. Its products are leaders in each category of its industry: diagnostics, imaging systems and surgical devices. Hologic’s areas of emphasis include leading-edge preventive care, reducing disparities in access to health care and education, as well as unique research that helps countries around the world better prioritize women’s health.
“Hologic and the WTA come together with a shared purpose as pioneering advocates for women,” said Hologic President and CEO Steve MacMillan. “We are proud to support the WTA in its commitment to the highest integrity and values. Ultimately, our partnership allows us to further raise the profile of women and share the importance of early detection and treatment with women around the world.” the world”.
Growth and values
Hologic’s sponsorship also reinforces the continued growth of women’s tennis and the strong brand values that the WTA embodies. “From the beginning, we knew Hologic was the right partner,” said Micky Lawler, President of the WTA. “As we embark on a new era in which women continue to break down barriers and understand how imperative our health is to reaching our full potential, Hologic joins the WTA family at a pivotal time. Reflecting on Passion that we both share equality for women around the world, I look forward to the significant change this partnership will bring about for our athletes, our sport and fans.”
“As a professional athlete who depends on my health to perform at the highest level, I am delighted that Hologic has partnered with the WTA,” said Ashleigh Barty, WTA World Number One. “Hologic’s initiative to invest in women’s tennis demonstrates its commitment to women’s health and women’s sports. I look forward to playing on the Hologic WTA Tour and seeing the impact this partnership will have for women globally.”
Hologic will be integrated into the WTA across all platforms, including branded network presence at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. As the Official Health Partner of the WTA, Hologic becomes the founding partner of Hologic WTA Labs, a WTA initiative focused on health innovation and research-based projects specifically for female athletes. Hologic and the WTA plan to announce more joint activities in the coming months.
New members will also emphasize the importance of preventive care through Well Woman’s annual health visit. For more information on the Well Woman exam, visit ScreeningsForHer.com.