Elon Musk tries to refloat X, the old Twitter, and for this he has resorted to nothing less than Paris Hilton. The businesswoman, model, actress, singer, designer, DJ and above all media star, has partnered with the owner of Tesla to give us advice from the social network, where we can see it and buy what you are wearing at the same time, or from where he will cook or tell us, for example, what he plans to do on Halloween.
Elon Musk wants to turn the old Twitter into the application for everything. His plan is to offer live video broadcasts, with the possibility of making online purchases. For this you will have the services of the digital advertising company 11:11 Paris Hilton Stocking, where the (great-granddaughter of Conrad Hilton, founder of Hilton Hotels & Resorts) will also become one of the most representative faces of X. But the model will not be the only signing of Elon Musk.
The events can be followed by X users through live video, and they can also contact other people through chat and make online purchases at the same time, among other possibilities. Not much more has been explained about the aforementioned event, nor has it been communicated when it will begin operating or what type of products will be put on sale.
The queen of pop culture, music, business, and TV is #Sliving on X. @ParisHilton welcome to the @X family, we’re excited to launch an official partnership with you and your next-gen media company 11:11. Together we’re going to create a launchpad for new initiatives in video and… pic.twitter.com/7ctohyn3Nb
— Linda Yaccarino (@lindayaX) October 2, 2023
Earn more money
Linda Yaccarino, current CEO of much more”, reads the post signed by the CEO. Since Elon Musk took control of Twitter, the objective is to obtain income because the idea of subscriptions to X Premium, formerly Twitter Blue, have not worked as expected.
It is unknown if users will jump on the bandwagon of these live broadcasts. On other platforms, such as Meta, they did not work and their live shopping function was closed. TikTok is also trying to launch that option.
Twitter already offered shopping features before Elon Musk arrived. During its time as Twitter we already saw the storefronts called Twitter Shops, among others. Not even a year ago, Walmart and Twitter collaborated on livestream events where you could shop for products and join real-time conversations to discuss purchased items.