The only chain of official New Balance centers internationally plans to open “from 4 to 6 more centers” in 2023


The Spanish chain of sports boutiques Distrito Estudio has inaugurated its fourth establishment in Madrid, the eleventh for the company in Spain, in a 300-square-meter premises and with more than 300 registered members, it reported in a statement.

‘Conde Duque District’, as the new center is called, is located in the same space that has previously been used by the Reebok brand as a product ‘showroom’ and space for corporate events, “thanks to its excellent location and the advantages of have a wide space, open-plan and with great height”, affirmed the director of expansion and franchise of the company, David Estébanez.

The new studio will operate under a franchise regime, has involved an investment of close to 280,000 euros, will generate five jobs and will have a capacity of 35 people per hour for the different activities.

It also has a commercial space for New Balance, a multinational with which it has worked hand in hand since its inception and which is the only chain of official centers internationally.

With this opening, the Galician company reaches eleven operating centers, located in Vigo, two; Pontevedra, Barcelona, ​​Valencia, Bilbao, Malaga and Madrid, with 4, and has reached 4,350 ‘Distriters’ members.

The company’s plans for 2023 are to open 4 to 6 more centers, preferably in Madrid, Andalusia and Levante.