‘Decathlon’ and the NBA expand their collaboration to offer a broader range of official products


‘Decathlon’ and the NBA announced this Tuesday a multi-year expansion of their collaboration, which will offer fans a more extensive range of products officially licensed by the American league in Africa, Asia, Europe, the Middle East and Latin America.

As indicated by the NBA, this collection will include basketball shoes and lifestyle clothing with the colors of the NBA and its franchises, as well as baskets and accessories with the NBA brand, which will be sold exclusively in more than 1,700 Decathlon stores. ‘ from all over the world and online.

Over the coming seasons, and thanks to this new collaboration, the world’s sporting goods retailer will offer customized textile kits for clubs, so that teams can create their own game apparel in NBA colors.

“The renewal and expansion of this collaboration demonstrates the confidence that the NBA places in ‘Decathlon’ products and skills,” says Fabien Brosse, Product Manager and Head of Sports at the company. “Together, ‘Decathlon’ and the NBA have a shared passion for sport, regardless of the age, level of play or history of each person. The renewal of this collaboration embodies our commitment to ‘move people through of the wonders of sport,'” he adds.

“This expansion is the natural extension of our collaboration with the NBA. We are proud to continue creating more responsible and qualitative sports products that will delight basketball fans and players around the world,” says Jeremy Angelard, ‘Decathlon Basketball’ leader. .

On the other hand, from the NBA, they were “delighted to develop” this collaboration “after the successful launch of the NBA-DECATHLON range in 2021.” “We look forward to offering an expanded range of NBA products to fans and players who share their passion for basketball,” said Steve Griffiths, NBA Europe and Middle East Senior Director, Global Partnerships.