FC Barcelona begins to raise money in the form of sponsorship. According to Mundo Deportivo, the Chiliz company has reached an agreement with the Catalan entity so that Barcelona can wear its logo on the sleeve of the shirt from next year to replace the logo of the Turkish electrical appliance company Beko, which has been in this location for the last five years.
Chiliz is one of the creators of the Fan Tokens and the fan engagement platform Socios.com, which have already been an Official Partner of the Barça club for some time. According to information from Mundo Deportivo, the agreement will be signed until June 2022, with the option of extending its contractual relationship and will disburse about 9 million euros.
Fan Token are digital cards that have appeared in the football market and are a business field that is being exploited by various teams. In fact, Valencia and Inter Milan carry this advertising on the front of their jerseys and players like Gerard Piqué have invested in this sector.
