MADRID, 3 May. (EUROPA PRESS) –
The Spanish company ATM Media has signed an alliance with Pixellot, a multinational specialized in artificial intelligence technologies, to try to revolutionize the automated production and retransmission of sporting events in Spain and Latin America, the Barcelona-based company reported in a statement.
Through the development of its own algorithms that allow Pixellot’s technology to be adapted, ATM Media offers personalized automated transmission services to 16 different sports disciplines. The improvement of the algorithm and its adaptation to water polo is the latest milestone in a work that already makes it possible to produce and broadcast football, basketball, futsal, hockey or volleyball events and competitions, among others.
The services are based on the installation of automated cameras that capture and record what happens in different parts of the pitch or sports facility and, through artificial intelligence, ‘sew’ them to offer an integrated image and ambient sound. The audiovisual content is produced by adding to it the data or specificities of the match or sports discipline, the graphics and even the voice of the announcers, where appropriate. In addition, an OTT platform is offered from which high-quality content is accessed.
This automated production and retransmission represent a revolution in the possibilities of development, visibility, business generation and community creation of federated, grassroots, amateur and adapted Spanish sports, which represent 98 percent of the competitions and events that are held in Spain.
The alliance between ATM Media and Pixellot makes available to this large group of clubs, schools and entities a technology that is already used by FC Barcelona, Real Madrid CF, Real Sociedad or Real Betis Balompié, adapted to each discipline with an algorithm that incorporates variables and characteristics of each sport.
“It is essential for us to go hand in hand with Pixellot, the world leader in this technology. We have a very clear vision of what we can contribute. The added value of our services allows us to advance towards the democratization of audiovisual content in Spanish sport and, by At the same time, it contributes to its modernization and the promotion of sports practice and the generation and feeling of community around it”, commented Jordi Roquer, CEO of ATM Media.
For his part, Alon Weber, CEO of Pixellot, has been “delighted” to grow and have a greater presence in Spain thanks to the alliance with ATM Media. Weber also referred to the contribution of value to Spanish sport and stressed that the objective is to help it “grow, making high-quality content and technical and data analysis tools available to clubs and federations.” Thus, they can help their training and base teams to reach their potential. “ATM Media is a strategic partner, because it actively contributes to the development of the technology that we offer to sports around the world,” he added.