The executive, with more than 25 years in the sports industry, will also assume the position of CEO of the Spain Sail Grand Prix/Andalusia-Cádiz
MADRID, 9 Jun. (EUROPA PRESS) –
Antonio Alquézar, with more than 25 years of experience in business development, marketing and sales, has been appointed as the new CEO of the Spanish team, has been appointed CEO of the Spanish sailing team Spain SailGP Team ahead of the start of its fourth season, which will begin on June 16 in Chicago (United States).
With an entrepreneurial and executive management profile, Alquézar has a track record that combines international and national experience in strategic marketing, campaign planning, commercial and sponsorship in various sectors, including media, entertainment, finance and consumer goods. He also has important connections in the sports industry.
Alquézar began his professional career working in the presidential cabinet of the International Olympic Committee (IOC). Later, he led teams of large events in the areas of marketing and strategic planning, both in Europe and the United States, such as Copa América, Formula 1, Kappa and National Geographic, along with the ownership of brands such as Grifone before making the leap to consulting. sports and financial infrastructure in Redstone.
He is part of the Córdoba CF board of directors. Since then, he has advised sports asset investment funds in the areas of general management, strategy and revenue optimization.
“I am excited to join the Spain SailGP Team and to be able to help the team excel in this exciting global championship that is already starting to make its mark in Spain. It is an incredible challenge at the country level to ensure that we are competitive in this line-up. world class, but also an incredible opportunity to help raise awareness of SailGP in Spain and in particular around the Spain Sall Grand Prix/ Andalucía-Cádiz in October, which is starting to establish itself on the sporting calendar as a must-see event. to go and had a record attendance last year”, commented Alquézar.
As the new CEO, Alquézar will lead both the management of the Spanish team, where he will set the course at a strategic level, and the Spain Sail Grand Prix/Andalucía-Cádiz, whose third edition will take place on October 14 and 15.