MADRID, 17 Ene. (EUROPA PRESS) –
adidas has presented this Tuesday the new shirt for the Italian soccer team, inspired by the marble that represents the entire country and that has been present in monuments and other emblematic places of the peninsula throughout the centuries.
As of January 1, adidas is the official partner of the Italian Football Federation (FIGC) and equips all Italian national teams, men’s and women’s, youth, futsal, beach soccer and electronic sports.
The new home kit will debut on the pitch this Wednesday in the Italy-Spain under-18 friendly, which will be played at the Federal Technical Center in Coverciano (Italy).
Much of the collection’s design is inspired by marble, a natural, geographical and cultural element that represents all of Italy. Traditionally based on a blue base colour, the home kit sees marble as an inspiration on both the shirt and pants.
In addition to the signature pattern, there are other references to Italian culture on the home pack, such as inset tricolor details on the shoulders: a border has been added to each of the three adidas stripes to recreate the colors of the Italian flag.
The tricolor is also present on the sides and trim of the shirt. Finally, the back of the neck bears the word ‘Italia’, completely personalized with a clear reference to Roman engravings, the same approach used in the lettering of the players’ names and the numbering of the jerseys.
The sleeves and neck are decorated with striking gold details, alluding to the successes of the national team. The adidas logo and the new FIGC crest logo appear at the center front at chest height.
The away kit is also strongly inspired by marble, the predominant color is white, with a clear reference to the raw material that distinguishes the entire ‘kit’, embellished by the graphic design with navy blue and gold veins.
The away kit features the same Italy-related details, such as the Tricolor on the three adidas stripes and the lettering ‘Italia’.
Both kits are created with adidas technology such as ‘dry’ to provide players with breathability during matches, and are made from 100 percent recycled materials.
The broader range complements ‘Home’ and ‘Away’ with pieces including an anthem jacket, created in a double-sided design, and warming products that share the aesthetic of marble in a color palette that connects with the Italian tricolor. Rounding out the collection is a range of training products, again in blue and white with Tricolor accents.
“THE SEARCH-THE RICH” CAMPAIGN
The new partnership between adidas and the FIGC is launched through ‘The Search-La Ricerca’ campaign, which includes a launch video featuring several past and present national team champions on the hunt for precious treasure: Gianluigi Donnarumma, Martina Rosucci and Alessandro Del Piero, and a special guest star, the artist Blanco.
‘The Search-La Ricerca’ is the story of a boy’s physical and emotional efforts in a forest with a magical atmosphere, ending with the discovery of the ‘azzurri’ jersey, a valuable part of Italy’s national identity.
At the same time, this experience symbolizes the search for the Italian in everyone and the common sense of belonging to the country’s identity, important values to pass on to the future and to new fans of the ‘azzurri’ in a symbolic delivery between the icon of the national team Del Piero and the singer Blanco, an idol of the younger generation of Italians.
The final scenes, set in a soccer field in Rome, show Blanco playing happily with his teammates and the new star of the national team, Donnarumma.