The reconversion of the mythical Heart -half hour of pink information with Anne Igartiburu giving step to video– in a magazine with two presenters – has been added Jordi Gonzalez– and several collaborators – Terelu Campos, Alba Carrillo or Carmen Lomana – has been one of TVE’s failed bets in recent months. Good proof of this is that the program has sunk the 15:00 News News on weekends to third position, behind Informativos Telecinco and light years behind Antena 3 Noticias.
Released on January 20, D Heart It has been on the air for eight weeks and 16 broadcasts (Saturdays and Sundays), with a very poor audience: only 6.5% on average, which prevents it from standing up to Socialite, its direct rival, which exceeds 10% on Telecinco. Likewise, it is well below the figure with which La 1 closed February (9.8%).
In any case, TVE has “approved” 48 episodes of this space with a budget of more than 60,000 euros for each delivery. “For each chapter, external resources worth 12,429.99 euros and own resources worth 48,468.73 euros are contemplated,” according to the interim president of RTVE, Elena Sánchez, in a parliamentary response posed by the PP. .
“The target share of the program is 8%”, admits the head of the Corporation, a figure that, if achieved, would also be below the chain’s average. That would be the best case scenario, because the problem is that D Heart It is very far from reaching that figure. In fact, its best result was 7.8% at the beginning of February for a program that It has fallen twice to 5.4%.
According to Sánchez, the objective of launching the new D Heart, a space promoted by its Content Director, José Pablo Lópezes, is to “build a new format that, every Saturday and Sunday before the 3:00 p.m. Newscast, tells a in an entertaining way the national and international news of each week’s social chroniclealways under the principles of public television: rigorous, impartial, respectful, plural and diverse information,” she explains. The interim president of RTVE adds that it is “a format that, without giving up the best of a historical program like Heartincorporate other elements and tools [cita la tertulia o la entrevista] that help create a television quote that seduces the audience“At the moment, it is clear that he has not succeeded.
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