The bottle is inspired by the McLaren colors to celebrate the alliance between the Tennessee Whiskey brand and the F1 team
BARCELONA, 8 Jun. (EUROPA PRESS) –
The Jack Daniel’s whiskey distillery and the McLaren Formula 1 team announced their alliance, a global sponsorship of the American company with the British team, and to celebrate it, those from Tennessee launched a limited edition bottle to pay tribute to the founders of both brands .
The new product, a 700ml bottle of Jack Daniel’s Tennessee Whiskey, will be available this June in select markets in selected cities around the world.
It also has a completely customized packaging and label that commemorates Jack Daniel and Bruce McLaren: the founding pioneers of both brands.
“McLaren and Jack Daniel’s are two of the world’s most iconic brands and we are delighted to celebrate our partnership with a special bottle that reflects the values of authenticity and boldness that characterize both brands,” said Jack Daniel’s Vice President Sophia Angelis.
“We’ve been working with the McLaren F1 team to develop unique experiences for racing fans and whiskey lovers alike, and we’re looking forward to sharing more details of everything we have in store,” he added.
For her part, the executive director of Brand and Marketing of McLaren Racing, Louise McEwen, assured that they are “very excited” about the launch of this special bottle of McLaren F1 Team with Jack Daniel’s, an “exciting collaboration”.
“On our 60th anniversary, we commemorate the great legacy of the team, a legacy started by Bruce McLaren himself. This special edition bottle is another way to share the celebration with our fans, remembering both Bruce and Jack, two distinguished founders. “, he stated.