The increase in the popularity of the sports betting market over the last has been astronomical. Ads for online betting platforms can be found almost everywhere, from sports matches on TV to fantasy sports apps. Gambling platforms try to attract new players by offering great odds, free picks, welcome bonuses, and more. This is to show prospective players that they have very little to lose.
Additionally, people tend to have varying views on sports betting. Some see it as an interesting hobby while others see it as a good way to make money since it hardly depends on luck. With good knowledge of statistics, experience, and a strong betting strategy, you can make money from sports betting like professional players. In this article, we will be taking a look at how Australian football is attracting new players to betting sites and casinos.
Sports Matches and Advertisements
If there is one industry that can unite millions of people worldwide every week, it is the sporting world. Hence, sports matches provide an excellent avenue for marketing and advertisements. Despite the availability of other means of promotion, the advertising companies understand that sports matches offer the widest coverage. There are several ways by which these companies display their adverts during matches. They include broadcasts, shirt sponsorships, LED perimeter fence signage, video scoreboards, on-ground logos, and more. Gambling companies around the world have recognized this opportunity and taken full advantage over the years.
Australian Football League
Though ads can be found in stadiums around the world, the number of ads in Australian stadiums is particularly high. The stadiums found in the Australian Football League (AFL) are excellent examples. Advertising companies choose to advertise their brands in these stadiums mainly because they attract lots of people while maintaining a cool and friendly atmosphere. So, they are assured of getting high marketing statistics in the stadiums and via television broadcasts.
Let’s take a look at the ways by which advertising companies run their adverts during AFL matches:
- Having their logos on jerseys and other merchandise worn by players and bought by fans around the world
- Displaying their brands on the LED perimeter fence signage
- Short ads on the video scoreboards during the game and longer ads at halftime
- Displaying their brands on billboards inside and outside the stadiums
A wide variety of brands are marketed through these ads, however, sports betting and online casinos remain the most popular. While some countries have laws that prohibit the promotion of gambling, Australia isn’t one of them. Even after some limitations were put in place, the country remained one of the foremost countries in terms of gambling activity.
Advertising Online Casinos and Sports Betting
Before we go on, you need to understand that sports betting requires extra care. Predicting the outcome of a sporting event may seem like a piece of cake and you can profit from playing the best paying online pokies Australia. However, you will lose money when your predictions go wrong. Also, not all sports can be bet on. You will only be able to bet on competitive sports such as football, basketball, tennis, and horse racing.
Gambling was legalized in Australia decades ago, still, gambling companies have to continuously advertise their brands to attract new customers. This is mainly due to the intense competition in the industry. Most online casinos try to stand out from the competition by offering bonuses, advertising on their sites, and via email marketing. However, none of these options is as effective as advertising during sporting events. The stadiums already contain sports fans that will start gambling with just a little nudge.
Hence, the top gambling brands try to expand their customer base by sponsoring sports teams, tournaments, and some even purchase the naming rights of stadiums. This makes the fans more familiar with their brands. Studies have shown this strategy to have pros and cons when it comes to its effects on the audience. The brands have also responded over the years by advertising responsible gambling.
The Effects of Online Gambling
There have been lots of arguments about the role of Australian football in the promotion of online gambling. However, the pros of online gambling far outweigh its cons. It gives sports fans a chance to mingle with one another while claiming exciting bonuses and winning cash. The only apparent downside is that some Australians tend to struggle with compulsive gambling. Fortunately, the top online casinos have been promoting responsible gambling aggressively in recent years.
Final Thoughts
According to statistics, about 80% of Australians participate in one gambling activity or the other. This makes the casino vital to the country’s economy. Another activity that Australians love with all their hearts is football. So, the top casino operators try to attract new customers by advertising their brands through football players, teams, and stadiums.