What do Instagram superstar María Pombo and Juan Antonio Bayona, one of the most important directors of Spanish cinema with titles such as The Snow Society, The Impossible y A monster comes to see me? A lot. They have a lot in common. The director has just joined the communications agency Vertical Group, in its film division, founded by Marc Márquez, Jaime Martínez Recasens and Alex Márquez.
“We are delighted to begin a new journey supporting talent in the film industry, developing personal brands and generating global value beyond core audiences,” the agency announced. One of the first to congratulate him was model and Instagrammer María Pombo, who sent him a warm “Welcome to the family.” The influencer, who has 3.2 million followers, signed with the same agency last year to lead the division of content creators on social networks.
With just two years of experience, Vertical Group is a powerful communications and sports representation agency. It is responsible for creating content, generating brand value and gaining impact on audiences. It also manages image, advertising and sponsorships. After María Pombo, Bayona joins the company in the division focused on the film industry and artists. The director is one of the greatest. In 2018 he was chosen by Spielberg to direct Jurassic World: Fallen Kingdom.
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