For the second year in a row, the famous soccer player once again serves as an ambassador for restaurants Hard Rock Café to carry out, among other actions, a promotional video where the ace of the ball is also the kitchen of the well-known franchise. In the clip, Leo is a virtuous chef who almost magically leads all the work that takes place between the stoves.
Millie Vergara, Managing Partner of Open USA, the marketing agency behind the promotional campaign, explained: “Our goal is to connect in a genuine way with the Hispanic segment and a universal consumer, through a passion for sports and enjoyment for the good food”.
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About the Messi Chicken Sandwich
Hard Rock Café has set all its expectations on this new gastronomic proposal, and it is that even if it is a phrase made in the case of the Argentine, it is fulfilled without risk of failure: everything it touches turns to gold. But what is he wearing?
Another dream come true! Very happy to introduce you to the new Messi Chicken Sandwich that we created with Hard Rock Cafe, inspired by my favorite food: La Milanesa! You can’t miss it!” Leo’s words on Twitter, where he makes it clear that he has participated directly in the design of the dish inspired by his favorite childhood food, which is also complemented with melted provolone cheese, herb aiolifresh tomatoes and arugula, all served in a delicious toasted artisan bread.
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