Influence it Victoria Federica It has become a media star. The media, superficial and good granddaughter of Juan Carlos I has become the object of desire for fashion, gossip, podcast pijos, of seasoned publicists, television competitions and other destinations with a common point: they get profitable. Infanta Elena’s daughter the same goes El Hormiguero which is part of the new edition of the The challengewho advertises with Belén Esteban or get on the cover of Elle That he gets in bed to say bullshit with a pijimodernillo podccaster. If there is easy and abundant money, she puts her last names at the service of the cause.
One of the last milestones of Victoria Federica, 24, is linked to the field of bullfighting. A world that influencer is very close. Juan Carlos I’s granddaughter have lent her image for the poster of the San Isidro 2025 Fair. He has also starred in an advertising campaign that has not gone unnoticed for public opinion. Together with Belén Esteban, Victoria Federica has presented Womanfirst collection of the firm Nude Project.
Victoria Federica is part of the new generation of media absurd beneficiaries that fills with money the pockets of these ninis with pedigree and emptying of values the postureum society and the insulting superficiality that carcome the moral of anyone who works 40 hours a week for the week Arrive at the end of the month for the hair.
Vicmor arrived at the headlines before birth and for a while she was the sister Modosita del Savaje Golfillo Froilán. Until he turned 18 and began to go to Nightwhere he came out as a day, thoroughly lost and with his face more blue than his blood. Then, as a good Borbonne, his love of money, easy life, maximum luxury and other vices as beautiful as bullfighter bride and girlfriends. Vicmor has forged his own media facet among fashion, the glamor that gives him his lineage, bullfighting and television.
Go to the bullfighting cosos of Mallorca, Basque Country or Las Sales, to the Starlite, wherever, in the company of his mother the Infanta Elena, His grandfather Juan Carlos i And his brother Froilán is worth the same as going to weddings, funerals, graduations or escapes to Peru or Abu Dhabi. These people have a good budget for travel.
Infanta Elena and Marichalar They have not been the best educators in the world if we take into account that their children could have studied in the best schools and universities on the planet and we barely know that they have finished any career.
Nor were they able to control any of their children when they began to emerge as the flesh of the Magazine of the Heart in adolescence and first years of youth and for what is perceived from public opinion, it does not seem that they are bastions of values close to the exemplarity. It is true that the separation or cessation of coexistence of the Duchess of Lugo and the father of the baby and the baby took them at a very delicate age, but as to millions with less privileges and means.
They say that Jaime de Marichalar has more to see than the Infanta Elena with the fact that Victoria Federica has become a celebrity with more money than dignity and that the former Duke of Lugo is the hand that the cradle of the collaborations of her daughter in different areas, starting with fashion and haute couture. Of course, we have seen her with her father in preferred places during Paris Fashion Week with the most Vips.
Marichalar, who works for the Emperor of Luxury and Third Fortune of the World, has witnessed her parades not only her beloved Louis Vuitton but of Schiaparelli, Loewe, Chanel o Dior.
In this great bazaar of the famous Patrium, where the abolengo is sold expensive but even more expensive the impudence, this blue blood star has emerged that reigns in the ranking to take it warm: a star whose bright His lineage and the expertise of a father who does not regret the wreck of his last name between the plaboyas and the vulgarity of the show.
Victoria Federica is a real marketing phenomenon of the last name: it has managed to transform genetic inheritance into a blank check and the lack of curriculum into added value. Who needs a university degree when you can pose with a Dior dress at Paris Fashion Week? What to glimpse in an office if life is reduced to a succession of photocalls, trips and well -paid advertising campaigns?
His conversion into influencer has not been the result of chance, but of a carefully orchestrated strategy by experts but with full knowledge of his parent, Jaime de Marichalar, who, ideologue from the image molding of his daughter until he turned her into a fashion muse, Bullfighting and well -financed ‘posture’.
Victoria Federica has made superficiality a way of life and frivolity a highly profitable business. Its social networks are a luxury, glamor and strategic connections, while the common mortals remains stuck in the modest concern to pay the light bill.
That Modosite Amazon, eclipsed by the stumbling blocks of his brother Froilán, today is an ego businesswoman, a young woman from the aristocracy who has changed the riding for the parades and the discretion for media omnipresence.
Of course, his link with the world of bull could not stay in the box of sales next to his mother. No. Vicmor has taken a step further and has lent his image for the poster of the San Isidro 2025 Fair, because if something lacked bullfighting was an influencer touch. Photographed by Valerio Riojaand sponsored by the agency MR Pérez Management, founded by Diana Martínez-Bordiú, who at the time was the girlfriend of Felipe de Borbón.
But if someone deserves an ovation (in the most bullfighting sense of the word) is his father, Jaime de Marichalar. Because if there is a true architect of the Vicmor phenomenon, that is him. Unlike Infanta Elena, whose approach to the education of her children seems to have consisted of a “They will do what they want“, Marichalar has made her daughter a luxury product, literally. There is no haute couture firm that has not visited Dad’s arm. Dior, Chanel, Loewe, Schiaparelli … Vicmor has been in all, with the serious gesture and the tight lips of who seems to meditate on the crisis in the Middle East, but in reality it is deciding which filter to use in the next photo.
Jaime de Marichalar is not a simple former Duke, but an unofficial ambassador of European luxury. He works for Bernard Arnault, the Emperor of Louis Vuitton and the third fortune of the world, and has turned his daughter into the new face of the modern aristocracy: less protocol and more profitability.
Victoria Federica has raised between haute couture embroidery and front Row chairs. He has learned that a well -placed photo is worth more than any academic title and that well -managed notoriety can open more doors than the best master in Harvard.
Of course, this meteoric career in the Celebrity Branding universe has not been the result of chance. No. It has been a surgical maneuver of Marichalar, who has managed to place his daughter at the exact point where the last name weighs enough to attract marks, but not so much as it is suffocating.
Meanwhile, Infanta Elena observes from the barrier, with the stoiness of those who accept that her daughter is no longer a Amazon but a businesswoman of herself. Because the truth is that Victoria Federica has decided that she prefers to resemble her father before her mother. And there is the key to the matter.
Marichalar has managed to understand the sign of time. He has understood that the nobility is no longer measured in titles but in ‘engagement’. That the abolengo without followers is like a Ferrari without gasoline. And that his daughter, far from being a simple granddaughter of King Emeritus, could become the new spoiled girl of the magazines, marks and the media show.
While Infanta Elena remains faithful to her old -school Amazon style, her daughter, with Dad’s come, continues to reap contracts and holders. And it is delighted in addition to lined. The story of Victoria Federica is not only that of a young woman with blue blood who has changed the equestrian to the spotlights, but that of a father who has managed to transform the nobility into a business.
Because if Jaime de Marichalar has demonstrated, it is that, in the 21st century, the hand that the crib also serves to sign millionaire contracts.
