Expelled from Mediaset and banned from the entire channel, the team of Save me Two months ago, he launched a losing experiment. First on YouTube and Twitch. Then on TEN, the channel that agreed to broadcast the signal. As if we werean almost artisanal program, made on a set built in an apartment very close to the chain in frontwhich has recovered the essence of that surreal television that triumphed every afternoon on Telecinco for 14 years.
The project, as they acknowledged in May, was not profitable, because there was no economic return. It was a bet that Óscar Cornejo and Adrián Madrid, now Fabricantes, formerly La Fábrica de la tele, took on directly. But things are going to change from September, because As if we were Shhh will return on September 2 with a new stage thanks to a different contract signed with TEN, Secuoya’s open-access generalist channel whose content is managed by Mediapro.
“The agreement we reached with this channel was the same as with other windows that have been broadcasting the program until now: You give me a place and I offer you content, but there was no compensation“; explained Cornejo during a press conference to close the first season of the program. “The change, starting in September, is that there will be compensation”.
The producer, however, recalls that the business they are currently involved in is not as large as that of a leading channel like Telecinco. Therefore, As if we were will remain humble, although a little less than before. “TEN is a small channel, but it is growing, its audience has improved and that translates into higher revenues”he said. “The agreement with Mediapro – which manages TEN’s content – was that if that happened, we had to share that income, because if not, we couldn’t continue doing it. Until now we have paid to work and from September that will change.“, he said.
In fact, TEN afternoons have reached over 3% share thanks to As if we were and the channel is at its highest. It closed June with 1.4%, its best figure ever. In July, the month of the Euro Cup, it remained at 1.3%. From now on, therefore, part of the income that the channel gets in its afternoons thanks to the new Save me will go to Manufacturers and will allow financing of that universe that Cornejo and Madrid have recreated with David Valldeperas as director.As if we werethe pace of television has slowed. We have turned the path into content, instead of the destination“We go slowly, we are in no hurry, and we offer something very authentic, because there are times when even we do not know what is going to happen.”
The changes in As if we were Starting in September, they will affect technical issues – improvements in sound and image – and the set, with a new studio taking advantage of the space that has been vacated. Socialitewhich has moved to Mediaset. As for the collaborators, Pipi Estrada and Pinocchio, Anabel Pantoja’s supposed brother, will join. In addition, Víctor Sandoval and Marta Riesco will begin their race to represent Spain in Eurovision, because they will participate in the Benidorm Fest.
Things will also change in the content, because As if we were Shhh has already managed to establish its own narrative outside of the mourning for its traumatic departure from Mediaset. “We leave the past behind because we have already built our own universe”Cornejo said. “As if we were has buried the Save mewhich is something we didn’t think we would be able to do.”
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