MADRID, 29 Abr. (EUROPA PRESS) –
Under Armor (UA) introduces the third edition of its revolutionary HOVR Machina ‘reactive’ runner’s shoe, where the fast feel and comfort innovation stay the same between competitive performance and long-distance training. takes place daily.
Fully tested and validated by UA athletes, this third iteration of the UA HOVR Machina with energy return and zero gravity feel offers a firmer, more responsive forefoot that ensures runners have that extra edge and the improved compound of the upper. plate, softer heel, as well as an updated ‘Energy Web’ and heel catch system make running fast and comfortable.
The UA HOVR Machina 3 continues to provide softer landings without losing efficiency or speed. The UA HOVR Machina 3’s all-new midsole design promotes soft landings without sacrificing responsiveness and explosive takeoffs.
Every element of the design, from the streamlined heel to the engineering of the spacer mesh upper, delivers what runners have asked of the brand.
These shoes combine the speed of running models with the comfort of a long-distance running shoe. Connected with the UA MapMyRun app for real-time Form Coaching advice based on pace, pace and stride, an integrated sensor tracks, analyzes and stores detailed running metrics on which to base recommendations to improve performance.
In 2020, UA MapMyRun Form Coaching users ran 7 percent faster and 3 percent farther, according to a study of 86,887 runners. The UA HOVR Machina 3, with an RRP of 160 euros, launches in spring 2022 on UA.com, Under Armor Brand Houses, the UA Shop App, and specialized retailers.