The LaLiga sponsor fuels the most iconic rivalry in Spanish football in a new spot with the two former footballers
MADRID, 23 Ene. (EUROPA PRESS) –
This Thursday, Uber Eats presented a new spot that pays tribute to the historic “little hand” of FC Barcelona in El Clásico in 2010 and to the 15 “orejonas” of Real Madrid with the help of two protagonists of that rivalry and era such as Gerard Piqué and Iker Casillas .
Piqué and Casillas cross paths again in this fun advertisement, like two friends enjoying a game from the former Blaugrana defender’s home, where there is no shortage of details such as an Andy Warhol painting of him or a statue in the shape of a little hand.
Many years later, the rivalry continues, and for Piqué the best thing is to order “manitas” to eat, while Casillas replies saying that on Uber Eats there is almost, almost everything, but they neither have “manitas” like Piqué’s, nor do they have 15 “orejonas”, in reference to Real Madrid’s European Cups.
The spot is a preview of the new Uber Eats campaign as official sponsor of LaLiga. With the concept of rivalry as a common thread, two legends who starred in one of the most exciting stages of the rivalry between Real Madrid and FC Barcelona, the campaign will be presented on February 5 at the LaLiga headquarters.
This new ad follows the Uber Eats campaign line over the last year, with football and humor as the protagonists. In March 2024, a few days before El Clásico, the platform launched a suckling pig store with Luis Figo, in reference to the controversial 2002 incident at the Camp Nou.
More recently, to present its sponsorship agreement with LALiga, Uber Eats joined forces with Andrés Iniesta to bring back to life the legendary “ice cream for everyone” from La Mancha.
“‘La manita’ of Barça or the 15 ‘orejonas’ of Real Madrid are symbols that represent iconic moments of Spanish football and are part of our history. We wanted to capture that emotion and rivalry, transferring them to our campaign in a fun and close way that allows us to connect with fans at the best moment of consumption: while they enjoy football,” said Uber’s marketing director in southern Europe, Gianluca Benincasa.