Two brothers reinvent the way of making the purchase in Mercadona with an Instagram filter

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  • Instagram filters that “analyze” the face are a success
  • They used one of these filters to make the purchase
Image: iStock

Using social networks has already become a common activity of our day to day. Uploading photos or comments of what happens to us at the moment is already something of the most normal regardless of age. If we focus on Instagram, something that stands out from it are the increasingly used stories and that can be combined or not, with any of the millions of filters that this social network offers.

Some of the Instagram filters that have the most popularity at the moment are those that “analyze” the face of a person and after that, provide a result. Within this type of filters there are some that look for you similar to an animal or a Disney princess, and others that randomly tell you a product or an answer to a specific question.

Today there are many people who use this type of filters and share their experiences on social networks, however only a few are those who manage to become viral by doing so, as is the case of the Twitter user and his brother.

These two young people used the Mercadona filter, a filter decorated with the colors and classic typography of said supermarket chain and that tells you what kind of Mercadona product you are. The user Victor Alba and his brother used this filter in a somewhat peculiar way and this was the reason why they got so much impact.

One of the brothers puts himself in front of the camera with the filter that shows a great variety of Mercadona products. When the filter stops randomly in one of the items, both are arranged to search the supermarket for the product in question; getting the purchase to become much more fun.

The platform where these young people uploaded the videos of their experience in the Mercadona, has already been shared more than 14 million times and they have achieved that more than 88 million users have liked them. With these data, we are convinced that these videos will be the beginning of many more people putting this experience into practice in the supermarket.